10 Instagram Reels to Boost Engagement
All posts 10 Instagram Reels to Boost Engagement Instagram Reel #1: Introduce Yourself Although we typically help dermatologists, plastic surgeons and medspas grow their aesthetic medicine practices, these strategies will help any business owner grow their company.We know you’re overworked and understaffed, so we’ve done the heavy lifting to help you move the needle (literally and figuratively) … by using Instagram Reels. Below we’ve highlighted 10 Instagram Reel Ideas to help your followers Know, Like and Trust You and drive them “From Looking to Booking.” 1. Instagram Reel #1: Introduce Yourself 2. Instagram Reel #2: Call to Action Video 3. Instagram Reel #3: Go Behind-The-Scenes 4. Instagram Reel #4: Before & Afters 5. Instagram Reel #5: Tips & Tricks 6. Instagram Reel #6: How-To Tutorials 7. Instagram Reel #7: Highlight Key Products 8. Instagram Reel #8: Staff & Community 9. Instagram Reel #9: FAQs 10. Instagram Reel #10: Virtual Tour Most videos with watermarks from TikTok and other providers are being neglected by Instagram’s Explore Tab, so we suggest uploading directly to the platform. Instagram is also doubling down on the discovery of Reels in its algorithm, which usually features evergreen content your followers can benefit from at any point in time.So let’s get started, shall we?!Welcome new and returning followers by describing who you are and how you help your patients on Reels.Because Reels appear on the Reels Explore page, you may introduce yourself or share your brand story with thousands of new fans! There are several approaches you can take. Edit prior video clips together, convey your story with text, or speak straight to the camera. Whatever method you choose, be sure to share WHY you love your job and HOW you help your patients. Dr. Lanna Cheuck showcases personality and expertise to start a conversation in the comments. Instagram Reel #2: Call to Action Video With social media being your word of mouth marketing channel, it’s important that patients know just how to easily and quickly Book an Appointment.Speak to an actual person when sharing with followers, and you might even give them a name, such as VIPs – Very Important Patients. Treat them like you would treat a friend and be open, honest and vulnerable. Connect as if they’re a best friend and it’ll show in a simple video when you speak directly to them. Dr. Selene activates her following to take the first step in booking an appointment. Instagram Reel #3: Go Behind-The-Scenes Pull back the curtain and show your followers what’s going on behind the scenes.Your followers are curious about the process of your treatment and procedure — take the time to share this with them. This will help you demonstrate a higher standard of care, by being honest with your expertise and showcasing your approachable bedside manner. Dr. Ben Talei delivers an exclusive sneak peek to address any preliminary concerns. Instagram Reel #4: Before & Afters There’s nothing more compelling than seeing a transformation with amazing results with your own eyes on Reels.Sharing before and after videos is an excellent approach to boost engagement. They’re not only intriguing, but they’re also enjoyable to watch – the perfect recipe for a Reel. Don’t forget to cover up the nipples and buttocks and get creative too! For Example, you might want to have a patient hold a picture up of their before on their phone, while they rave about their amazing results live in your office.There’s nothing more compelling than seeing a transformation with amazing results with your own eyes on Reels.Sharing before and after videos is an excellent approach to boost engagement. They’re not only intriguing, but they’re also enjoyable to watch – the perfect recipe for a Reel. Don’t forget to cover up the nipples and buttocks and get creative too! For Example, you might want to have a patient hold a picture up of their before on their phone, while they rave about their amazing results live in your office. Dr. Sheila Nazarian demonstrates amazing results to activate new client conversations. Instagram Reel #5: Tips & Tricks Share tips & tricks around your largest organ, skin, to give your followers a reason to keep coming back on Reels.You are trained, licensed and credentialed to deliver your expertise in your field. After all, this is a field of medicine, and sharing your knowledge will go a long way. Give your followers valuable information to help them take care of themselves. Your tips and tricks also don’t have to be complicated. Try offering one simple tip and then asking your audience to leave a comment on what suggestions they’d like to see next. Daily routines, habits and foods are a good start. Dr. Tony Youn educates followers on nutrition tips and tricks for clearer skin complexion. Instagram Reel #6: How-To Tutorials One way to get your Reel in front of more eyes is by sharing Explainer, Tutorials or simple How-To videos to generate user-based questions.It gives your followers a better understanding on how a treatment works. It’s fantastic if you come up with numerous how-to video ideas. Make a list of ideas and utilize them to construct a how-to series. Remember to provide key takeaways in both the video and the caption. Dr. April Harrison informs followers on the efficacy and effectiveness of her technique. Instagram Reel #7: Highlight Key Products Traditionally 20% of services drive 80% of results, so be sure to highlight the products that drive the most business in your Reels.You can make a Reel showing your products whether you have an Instagram Shop or not. If you sell things, use the description to direct visitors to your Instagram Shop or the link in your bio where they may purchase them. It’s important to remember to share the Features first and Benefits second, so you connect your audience with both the story and its impact. Dr. Jason Diamond highlights a branded protocol to get followers to Know, Like and Trust him.
Why Your Brand Color Matters
All posts Why Your Brand Color Matters Every business, company or corporation has a logo to represent them. In the past, logos were mainly used for products and services, yet as of late their usage extend beyond brick and mortar. Whether its social media, signage, or virtual experiences, your logo must quickly and accurately communicate your brand’s messaging to your audience.One of the most important steps in creating your logo, is selecting your color. Color is essential to your branding and marketing because this is your first impression. The psychology of your brand’s colors is very important when building your brand identity. Choosing the right combination of colors is a great way to weave your company culture directly into an experience. Your brand is a living breathing organism and can change over time. However, your color palette will most likely remain the same, which is why it’s important to take your time with your preliminary selection. Read more in this article, ’14 SMEs Explain Their Logo Colors.’ Think about some of the brands or products you often use, and the colors associated with them. For Example: Nike is associated with Red, which correlates with Action and Ignition.When asked about our color design for The Seidel Agency, here’s what our Founder, Steve Seidel had to say about choosing the color blue.Our deep blue color was chosen to represent Loyalty, Honesty, and American Pride as I’m from Philadelphia, PA. Not to mention, we started in the medical arena so blue is a prominent color there, too. Steve Seidel, CEO & Founder Weekly newsletterNo spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week. Our Latest Blogs
6 Figure Agency Interview with Starter Story | The Seidel Agency
All posts 6 Figure Agency Interview with Starter Story | The Seidel Agency Recently the Founder of The Seidel Agency, Steve Seidel, was asked to share our journey with Starter Story in the article, “How I started a Six-Figure Consulting and Marketing Agency,” to help future entrepreneurs build their own businesses. Starter Story interviews successful entrepreneurs and shares the stories behind their businesses. The stories are inspiring, and it also provides specific advice and insights into starting a business. By these stories, they are helping others to get started too. In the Interview, Steve shared how he started the agency, how it grew, and how becoming a “Virtual CMO” was key growth component. Going “virtual” later became essential with the pandemic and the fractionalization of the marketplace. He also shared the recommended tools needed to grow your business and some books and resources that helped him along the way. The idea of building our agency started when Steve worked with his close friend’s company, miraDry, which became the aha! Moment for the inception of the agency. In his early days on marketing miraDry’s social media, Seidel quickly absorbed everything in and around hashtags, algorithms, funnels, and more. He also wrote blogs, created videos, podcasts, and did whatever he could to hone his craft. Of course, not everything worked, but it gave him the confidence to find what did. Here’s what Steve mentioned about the early days, “I started out doing all the work myself, which I advise, so you can know every step along the way. Once you know your constraints and bottlenecks you can either do, delegate or delete tasks to automate and save time.” To date, The Seidel Agency worked with some of the biggest names in plastic and facial cosmetic surgery, dermatology, and dentistry, such as Dr. Paul Nassif (Botched), Dr. Bill Dorfman (The Doctors, Extreme Makeover), Dr. Sheila Nazarian (Skin Decision), and former president of The American Society of Plastic Surgeons, Dr. Grant Stevens. Weekly newsletterNo spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week. Our Latest Blogs
Mentor Moments on NextGenHQ
All posts Mentor Moments on NextGenHQ NextGen HQ is energizing entrepreneurs with the momentum they need to create meaningful businesses, and serve a global community with 20K entrepreneurs and over 4K start-ups, representing over 90 countries. NextGen HQ connects entrepreneurs to the tools they need to overcome obstacles and achieve success within Community, Education, Resources and Mentorship, both personally and professionally. The Seidel Agency and its Founder, Steve Seidel were Featured in their Mentor Moments series, where they spoke about ways to improve both yourself and your business at least 1% each day. The Seidel Agency delivers socially conscious consulting and marketing, by generating win-win-wins for their clients, with social good solutions to impact companies, consumers and their communities at the same time. The intent is to make this world a better place, by helping followers ‘vote with their dollar’ to support meaningful experiences.Steve Seidel built The Seidel Agency, as an extension of his personal brand and mission to impact, inspire and empower future generations one child at a time.Check out how we do that below! A few key highlights were the recommended book of Seat of The Soul and morning routines, 1% Growth Idea of “Aligning yourself with your core competencies”, as well as key learnings like “understanding you are a powerful being with or without a company>.” Whether you are a small business owner just starting out or a Fortune 500 CEO looking to franchise, it’s up to you. Just take a step, and you’ll soon find out if it was the right (or wrong) direction, and be well on your way!We are grateful and honored to Do Good. Give Back and Make an Impact across the globe and welcome any mentorship requests or small business owners seeking our professional expertise. Weekly newsletterNo spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week. Our Latest Blogs
Be #KentuckyStrong. Make An Impact
All posts Be #KentuckyStrong. Make An Impact Did you know that the song “Happy Birthday” was written by two Louisville sisters? Yeah neither did we…After we found out that Kentucky was the Horse Capital of the World, but also the birthplace of Bluegrass and Bourbon, but more importantly Post-its, we knew it was kismet. We are proud to share The Seidel Agency has relocated its Headquarters to Lexington, KY, which was recently voted the 29th Best City to Live in by U.S. News & World Report. A few months back, when we were considering the move our Founder, Steve Seidel, visited Wildcat country and had a reassuring encounter. Seidel sat next to a pleasant young lady, who turned out to be UK Women’s Soccer Star Gina Crosetti. Come to find out, much like many athletes, Gina was talented in many areas, especially creative design. Upon our arrival to Lexington, we decided to bring Crosetti on board as part of our design team. In a world where we believe there are no coincidences, it seemed to be another sign, that we were in fact, heading in the right direction. Picture Courtesy of UK Athletics Website We decided the best way to show our commitment to Lexington was to share a shirt off our back. Well not off our back, but with shirts to share the love. We’ve heard the phrase LexVegas, used by many locals and UK students, and decided we wanted to start to deliver our own unique stamp to this city we now call home. Below is our LexVegas t-shirt line, which we feel is a great way to show our creativity and commitment towards being #KentuckyStrong ! CLICK HERE TO VIEW SHIRTS Even though the Derby was pushed back due to the pandemic, we are super excited to finally witness the 146th running of the Kentucky Derby, as a local resident! And we hear Keeneland is just as fun, not to mention a stone’s throw away in Lexington, ahem LexVegas. Down the stretch we come… Do you think Tiz the Law will rise above again? We do.Either way we are excited to Do Good. Give Back and Make an Impact. We are founded upon socially conscious principles and the intention of empowering local communities. It is with great honor that we share our commitment to Kentucky, its people and its deeply rooted history. If only Daniel Boone could see us know, we’d be climbing mountains together and filming with a drone. Lastly, we wanted to say thank you to the Commerce Lexington! We are excited to join such an exclusive community of leaders, visionaries and change makers. We can’t wait to bring our unique background within entertainment, healthcare and technology to create successful marketing and consulting campaigns. Our Founder Steve Seidel has delivered speeches across the nation ranging from “How to Turn Your Passion into Profit”, “How to Grow an Online Company” and “Socially Conscious Campaigns that Work.”Everyone at The Seidel Agency is excited to start local and grow global with each and every Kentucky business owner. Your purpose is our priority, and we look forward to creating win-win-wins to empower companies, consumers, and communities with marketing that matters.Below is a list of what we offer both small businesses and proven Fortune 500 companies. Consulting & Coaching Branding & Marketing Design (with Gina of course!) Social Media & Content Creation Paid Ads & SEO Email Marketing Websites Weekly newsletterNo spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week. Our Latest Blogs
From Surviving To Thriving In Business During COVID-19
All posts From Surviving To Thriving In Business During COVID-19 Many businesses have noticed considerable changes in structure and revenue models, as a result of COVID-19. As any good leader knows, it’s not about what happens to you, but how you react. It’s important to realize the magnitude it has on both our economy and your business, as social distancing, self-quarantine and virtual operations continue to climb. Carl Jung once said, “I am not what happened to me, I am what I choose to become.” The Seidel Agency and our Founder, Steve Seidel, are honored to be spotlighted as visionaries and innovators in Lightico’s recent editorial titled, “Business Continuity Curing COVID-10: Best Practices from Top Executives.” We’ve found that virtual connectivity and social distancing actually opens up new, never seen before opportunities. We call it Quarantine Capitalism, as it has actually resulted in a whole new influx of business, based on our positioning within social, video and scalable educational programming. Businesses are going remote, while their target markets are increasingly transfixed on social media and online learning programs. It’s no longer about how you make them feel when using your product or service, it’s about sharing those feelings virtually in a multitude of ways. The world’s most successful lawyers, financiers, healthcare innovators (that’s where we came in), and tech founders shared their key insights on how to pivot and profit during tough times. Here’s what The Seidel Agency Founder, Steve Seidel had to say, “Some of the challenges, but also opportunities with virtual business are maintaining a good work culture, connecting physically with clients, battling security issues with data and calls, and learning the best systems to scale your operations for seamless internal/external communications.” View the Quote in the Lightico Article Here:https://www.lightico.com/blog/business-continuity-during-covid-19-best-practices-from-top-executives/ Weekly newsletterNo spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week. Our Latest Blogs
7 Steps to a Successful Zoom Call
All posts 7 Steps to a Successful Zoom Call Are you tired of lackluster results on Zoom?Do you want to know how to close video conference calls?Are you waiting to get back to work? Businesses and companies are now embracing the new normal known as ‘working from home’ aka WFH. However, employees are often left in the dark to fend for themselves and learn new software on their own. Prior to Covid-19, employers offered WFH as a perk, but it’s become a standard operating procedure. It’s up to you to find ways to stand out virtually to help you connect, collect and convert more clients with a seamless communication system to drive clients from “looking to booking!” Below we’ll be offering some suggestions using Zoom to drive sales, but you can do the same with any other video provider and we’ll assume you already have an account. If you need help setting up an account, let me know. 1. Keep It Custom First of all, what is your Zoom link? Odds are, you don’t know.The first rule of marketing, or any relationship building in general, is to make it personal. Don’t use the impossible link to share while chatting over a subpar cell phone signal, or the nine digit code you’ll need to repeat 3-5 times … create a custom link. And there are several ways to do that, but we’re going to give you two quick options, either you can use Bit.ly or simply take the zoom link offered in your account, which won’t change, and create a vanity URL on your website to share with clients such as ours -> TheSeidelAgency.com/zoom 2. Do Your Homework Do you use Google or LinkedIn prior to your meetings?You should.Businesses are built upon trust, however it’s important to get them to “know” and “like” you first. Maintain consistent communication leading up to your call, by confirming a day in advance. This saves you time from potential ‘no shows’ and showcases your reliability.Find a common interest to establish a connection immediately. With social media, Google alerts and LinkedIn pages readily available, you have no excuse to NOT find a common bond prior to a call.We suggest searching your shared network on LinkedIn, as well as checking for common causes over career interests, by working from the bottom up on their profile. Don’t forget to keep your LinkedIn page updated too. 3. Plug Back In What’s the wifi password?This is one question you want to be avoiding minutes before your call.If you are WFH, be sure to test your signal prior to the kickoff time. We strongly suggest hardwiring your computer for all video conferencing calls to maintain a strong digital connection.Do a quick run through before the meeting to ensure your audio and video is functioning properly. Should you even think you might share your screen, shut down any unnecessary programs on your computer that might be visible.Always put your attention on your audience to make them your top priority. Keep your phone on silent nearby, just in case you need to text a colleague or be reached in an emergency. 4. Dress It Up Does dressing for success actually work? Yes. In more ways than one.Wear your favorite shirt or outfit that makes you feel good, and you’ll be beaming during your entire meeting. And while you’re at it, put on a smile. We suggest smiling at least 30X during a 30 minute meeting, but who’s counting?!Don’t forget your background too. There’s a term called ‘peacocking’ in the dating world that suggests wearing something outrageous to help kickstart a conversation. Try placing personal items behind you to break the ice. This creates excitement within you, as well as an opportunity to use storytelling, instead of sales techniques, to build trust immediately.For example: A hand drawn picture from your child or a favorite “Star Wars” poster to geek out on always works.We know it’s tempting, but to remain professional, we recommend staying away from the virtual green screen backdrops in Zoom. For now anyway, maybe after the second or third call. 😉 5. Don’t Be Late “When you’re early you are on time, when you’re on time you are late, and when you’re late, you are forgotten.”In short, don’t be late.Have you ever shown up to a meeting late? Or watched a co-worker start a kickoff call to disgruntled guests?Yeah, it’s embarrassing. Don’t do it.When you show up early, you set a precedent. You commit to your success and don’t abuse the other attendees’ time. You control the meeting and its outcome. Always clarify the time zone when booking too.And if for any reason you are late, clear the air and move on immediately. Don’t sit there apologizing and groveling, or you’ve lost that potential business opportunity already. 6. Keep It Concise Are you juggling multiple tasks both at home and at work? Chances are the person you’re meeting is too. It’s important to be respectful of their time, as most are homeschooling, making meals and working from home during an eight hour day. Zoom’s free account only allows you to speak for 40 minutes. To some this might be a negative, but we believe it provides you the framework to get the job done. Don’t babble on and on about nonsense. Focus on your one key takeaway and get it accomplished. You have 30 minutes (plus a few minutes of questioning) to figure out the following: WHO are they? (Research in advance) WHAT do they want? (Identify pain points) WHERE do they need to be? (Uncover opportunities) WHY YOU?! (Value proposition & advantage) WHEN can they expect it? (Set expectations & timeline) HOW will it be delivered? (Reveal next steps) 7. Lock It In What’s next? Video calls are like dating, and if things go as planned, you’ll meet another day.Allow yourself 30 minutes to get to know them and build a relationship. Use the remaining 10 minutes (on your Free Zoom account) to overcome objections and answer questions. Wrap up
Emerging Business Award Nominee 2020
All posts Emerging Business Award Nominee 2020 The Seidel Agency is proud to be nominated for an award from the Los Angeles Business Journal 2020 Emerging and Small Business Awards. They are honoring the leaders of emerging and small companies in Los Angeles who are making an impact and driving economic growth. To qualify, each company must have between 2-100 employees, and must have been in business for a minimum of two years, and the company’s revenue must be between $1M – $10M or have a $10M third-party valuation if it’s a pre-revenue startup. The event is sponsored by XLN Leadership Network and will take place on March 24, 2020. Registration & Event Information: https://www.eventbrite.com/e/los-angeles-business-journal-emerging-business-awards-2020-tickets-75170052651 Each week, the award-winning Los Angeles Business Journal examines the many ways that the L.A. economy operates. First-rate editorial and research teams provide in-depth analyses of the community’s dynamic business and economic scene. The Seidel Agency has helped to transform several companies in the medtech industry by driving multiple multimillion-dollar acquisitions. While acting as a virtual CMO within aesthetic medicine, they led all digital marketing and rebranding for medical device company, miraDry and helped drive their acquisition by Sientra, Inc within a year. Allergan also acquired another client, Cearna Aesthetics within 18 months of working together.To date The Seidel Agency has worked with the most talented dermatologists, surgeons and physicians in the space such as Dr. Grant Stevens, Dr. Nassif, Dr. Nazarian, Dr. Bloom, Dr. Khorsandi, Dr. Jonathan Kaplan and many more.Below are a few awards from previous clients: “Most Dynamic International Medical Device” – miraDry“Post-Surgery Product of the Year Nomination” – Cearna Aesthetics“Mashable’s Five Best iPad Apps” -– Beamly Weekly newsletterNo spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week. Our Latest Blogs
How to Address Cosmetic Bruising on Instagram
All posts How to Address Cosmetic Bruising on Instagram One of the leading reasons patients postpone facial aesthetic procedures like dermal fillers and injectables, is because of the common side effect of post-treatment bruising. While the downsides of cosmetic bruising for patients might be apparent, it can also have a major impact on physicians and their practice. With reputation, safety, and comfort on the line, social media platforms are helping to address cosmetic surgery concerns like bruising, even before they occur. Consequences of Cosmetic Bruising Patients and doctors alike must contend with the realities of recovering from even the safest of procedures. Often times, this means post-procedural bruising and swelling, which impact not only the patient but the doctor and their staff. How Cosmetic Bruising Impacts Patients: Physical discomfort; tenderness, swelling, pressure Emotional distress; dealing with social stigma associated with facial fillers, distraction in the workplace, etc. Extended bruising for patients who bruise easily; according to the Mayo Clinic, older patients will generally tend to bruise more easily. As the majority of cosmetic treatment and surgery patients are over the age of 40 (according to an annual demographics survey by the American Society of Plastic Surgeons), excessive bruising is a risk for a large number of patients Interruption of daily life to deal with discomfort How Cosmetic Bruising Impacts Physicians: Damage to reputation; even the most routine and typical bruising may cause alarm for those not educated in the side effects of cosmetic procedures Loss of patients; dissatisfied patients or those not given satisfactory post-procedural care may leave bad reviews, or leave your practice altogether Wasted time and resources; without taking the proper measures to prevent cosmetic bruising, you risk needing to attend to bruised patients during the time you otherwise could be administering cosmetic procedures and surgeries Reduced patient compliance can also impact your revenue, due to last minute cancellations and rescheduling Bruising on Social Media Share your post operative recovery techniques and products such as OcuMend and Arnica to showcase your higher standard of care on social media. Find as many ways as possible, to address a patient’s concerns prior to their consultation. It’s important to walk them through the patient process to get them to know, like and trust you, prior to meeting you in person. When you share content to mitigate their concerns, you are much further along in the patient buying process.And remember … show DON’T tell. Videos and visual images speak volumes. For Example: When posting a Before and After with heavy bruising, be sure to address why it occurred and what you typically do to address these ill-desired side effects. Social media is the best way to systematically take patietns from looking to booking and becoming lifetime, loyal paying patients. Key platforms like Facebook, Instagram and RealSelf will help you educate, entertain and inform your prospects of your value. As a physician, it is your job to differentiate yourself from the medspa pushing Groupon deals on the corner. After all you’re the one holding the knife or needle, so be sure to manage expectations. Deliver a wonderful experience from start to finish, even if it means calling to check-up after a patient goes home.Black Diamond injectors and doctors using cannulas can win more business, simply because clients expect minimal to no bruising. This not only helps patients get back to work sooner, but addresses a major concern prior to their visit. When you leverage procedural or tutorial videos on Instagram, be sure to consider what patients want, as opposed to trying to look good or simply selling services. By putting your audience first, you set yourself up for success. Should you have any questions on ways to deliver this content effectively, please reach out and schedule a Free Consultation with our team. Weekly newsletterNo spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week. Our Latest Blogs
10 Stats Proving Video Marketing Is Effective
All posts 10 Stats Proving Video Marketing Is Effective Videos are the most popular form of media on the planet right now, and it should not come as a surprise. It is easier for people to digest, and it gives them a break from the countless numbers of texts found online. Video is so popular that over 1 billion hours’ worth of video has been watched on YouTube already. Therefore, marketing experts have started to take a keen interest in video marketing. Marketers are developing videos that showcase their brands and bring in new leads. Naturally, these companies are hiring video companies like The Seidel Agency Why is Video Marketing Effective? Videos are engaging and versatile. They can provide a real glimpse into the overall story being told. Plus, videos are easy to share and supported by just about every social media platform in the world. But the reason videos are so popular is that they require little to no effort to watch. Therefore, people can wind down to a video without having to put in any extra effort.Videos establish trust, and are imperative in the lifecycle of converting new customers. When you utilize videos you can display truth and transparency, as well as your personality to allow a prospective client to get to you know you.Videos matter, because they can easily tap into human emotions, and allow its viewer to have an experience. And once they change as a result of your content, they want to do something.Yes, videos are engaging! As a result, they convert at an extremely high rate and have a high ROI since they are so accessible. Coupling great content with amazing calls to action can really make a difference. It is also a reasonably straightforward process to produce videos as well. We see some of the most popular YouTube videos shot with a smartphone. Of course, you’ll want to invest in more than a smartphone if you are making videos for your business. If you are going to create videos that convert at a high rate, then you will want to get the right equipment and hire the right video team. The benefits of video explainer videos and script-writing are too much to ignore. Now that we have gone over the basics let us dive into some statistics that will motivate you to start shooting a video today! 52% of Marketing Experts Agree that Videos Have the Highest ROI Storytelling is the most powerful form of marketing on the planet. Marketing experts are always looking for ways to showcase their products and services through storytelling. Videos accomplish this and, as a result, have the highest ROI of all marketing tools. Half of Internet Users Watch Videos before Making a Purchase Trust is one of the fundamental elements of making a sale. The concept of content marketing is based around this one fundamental. The key is to stop “trying” to sell to people and let them come to you. Videos are a great way to peak their interest enough to learn more. Then guide them through the process and explain how you can solve their problem. Videos Produce 3x More Traffic High-quality videos are going to bring in more leads and nurture them in ways that no other media can. If a picture is worth a thousand words, then a video is worth a million. Okay, maybe that is an exaggeration, but the fact is that videos are the current king of media. Conversation Rates of Landing Pages that Include a Video are 80% Higher Landing pages should always include video; otherwise, they are not going to convert very highly in today’s market. Videos are great at building hype and allow viewers to get your message with minimal effort. Of course, you will still need to include the text, but it is not nearly as important as the video itself. It’s important to make sure videos have a teaser, clearly deliver your value and flow effectively. You might consider using a video editing company like Video Caddy to not only edit your clips, but also repurpose them for additional platforms. Most Consumers Want More Videos From their Favorite Brands People love videos, as shown by this stat. They want more and are going to gravitate towards brands that offer them more content. Videos are becoming a necessity for brands that want to stay relevant. Videos Convert More B2B Buyers The actual numbers look like this: 65% of business executives visit a creator’s website after watching a video. 39% of those same executives will call the creator on the phone afterward. Videos can showcase how a specific product or service will solve a particular problem. When a business is suffering from this problem, then they are going to want to learn more. Videos Increase Organic Traffic by 157% Videos are immersive and easy to access, so people are eating them up! Therefore, if you can create engaging content, then more people will find your website. More importantly, they will stay on your website. Search engines use a metric known as “dwell time” to rank websites and so the longer you can get a visitor to “dwell” on your page, the higher your website will rank. Dwell time is simply the amount of time a visitor stays on a specific website before leaving. Websites with Videos are Over 50 Times More Likely to Land on the Front Page of Google Videos provide a huge boost to the SEO of your website, which connects to the statistic listed above. The higher your ranking, the more traffic coming in, and the more leads you will funnel into your sales. 1 Out of Every 4 Companies Publish Videos Every Week This speaks volumes to the effectiveness of videos, and I fully expect this number to go up as videos become more affordable to produce. With a video, you can direct a potential customer through the entire customer journey. This helps them make more informed buying decisions. 97% of Marketers