Is AI Actually Finding Your Brand? We Built a Free Tool to Find Out.
All posts Is AI Actually Finding Your Brand? We Built a Free Tool to Find Out. A growing share of your customers aren’t Googling you anymore, they’re asking ChatGPT, Perplexity, or Google’s AI Overviews. Recent research puts the number of consumers who now start their search in an AI tool at close to half, and that share is growing every quarter. For B2B buyers, it’s even higher: most now say they use an AI tool somewhere in their research before they ever contact a vendor. That shift raises a question almost no brand has a good answer to yet: what is AI actually telling people about you? Is it recommending you accurately? Getting your services wrong? Recommending a competitor instead, because their story is easier for AI to find and understand? Most companies have no idea, because until now, there hasn’t been an easy way to check. Introducing the AI Visibility Score We built a free tool that answers exactly that question. Enter your name, your company website, and your email, and we’ll research how your brand currently shows up, or doesn’t, across AI search and answer engines. In a few minutes, you’ll get: • An overall AI Visibility Score • A breakdown across four areas: AI search visibility, content clarity, third-party signals, and story consistency • Three specific, prioritized recommendations to close the gaps we find It’s free, it’s fast, and unlike a lot of “AI audit” tools popping up right now, it’s not a canned report. Every score is generated fresh, based on real research into your actual site and brand presence. Why We Built This Around “Connection” For over two decades, our work at The Seidel Agency has come down to one idea: connection. Connecting a brand’s calling to its community, and its community to the company behind it, using the same framework behind campaigns like Clutch Coffee Bar’s growth from a single coffee shop to more than 20 franchise locations and a $20M acquisition by Dutch Bros. AI hasn’t changed that principle. It’s changed who’s listening. If your team’s story, your audience’s story, and your customers’ story aren’t clearly connected across the internet, AI can’t tell a coherent story about you either. It’ll either get the facts wrong or skip you entirely in favor of a brand whose story is easier to piece together. The AI Visibility Score is us doing that diagnostic work for you, for free, because most brands don’t yet know they have a problem, and the ones who fix it now will be the answer AI gives six months from now. Who This Is For Whether you’re a medical or aesthetic practice trying to reach new patients, an enterprise brand managing a national footprint, or anywhere in between, the questions are the same: can people find you, and does what they find actually represent you accurately? The tool works the same way regardless of industry. We’ve used this same connection-first approach across Health & Wellness, Food & Beverage, Technology, and Entertainment brands, including work with Coca-Cola, Dave & Buster’s, Six Flags, and MiraDry. Get Your Free Score Click the “Free AI Score” button anywhere on our site to get started. It takes about 30 seconds to submit, and your results will be in your inbox shortly after. Want to talk through your results with our team? Book a free 20-minute call and we’ll walk through exactly what to fix first. Weekly newsletterNo spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week. Our Latest Blogs
30 Side Hustles To Make Money at Home
All posts 30 Side Hustles To Make Money at Home How to Profit from Your Potential Start an Instagram Business YouTube Tutorials Game on Twitch Play Music Teach English Online Education and Tutoring Website Testing Trade Stocks Online Make Masks Create an Etsy Shop Sell Fashion Wear on Poshmark Virtual Stylist or Tailor Design and Sell T-Shirts Start a Blog Become a Freelancer Launch a Newsletter Write an E-Book Answer Questions Create an Online Course Sell Stock Photos and Videos Fitness and Personal Training Career Coaching and Business Consulting Invest in Real Estate Remote Car Wash and Detail Gardener or Handyman for Hire Sell items on eBay and Craigslist Rent Your Stuff Become an Amazon Affiliate Network Marketing Start a Charity America’s unemployment rate is now rivaling that of The Great Depression. Like then, Americans find themselves trying to make money during an incredibly stressful time. In 2020, however, we have many more tools, resources, and support systems at our disposal, than a century earlier. Perhaps like you, a growing number of our nation’s workforce finds themselves in one of three situations: Working from home, laid off, or furloughed. And many more are uncertain about the future of their own job. The Seidel Agency is an award-winning creative consulting and marketing agency that started much like you–built from necessity. Our Founder, Stephen Seidel, is a recent father who needed to find a way to provide for his family and to support his personal mission of empowering future generations. He decided to take his skill sets and what he learned in 15+ years of marketing and media, to start his own company…and here we are four years later. Visit The Seidel Agency to see what we’ve been up to, and also what you are capable of. 🙂 You know what they say, ‘When the going gets tough, the tough gets going.” When faced with an unfortunate situation, it’s important to realize that it might actually be the start of something bigger, better and will ultimately give you more personal success and satisfaction. How many times have you said, “I would love to write a book or design clothes, but only if I had the time?!” Despite the stress, it is kind of a gift; You now have the freedom and extra hours away from the office to follow your passion, match it with your skill sets and build your own brand or company from the comfort of your own home.It’s important to take a little time to reflect on where you’ve been, and what you really want going forward and how that can fuel your new venture. Start with WHY. If you haven’t watched Simon Sinek’s TED Talk, CLICK HERE. “What’s your Why?” Sit down and answer these questions honestly. Why do you get up in the morning? Why do you need money? Why were you given the talents you have?Next, take inventory on the following: Work history, skill sets, passions and long-term career aspirations. This exercise is easy for some. But others get exasperated. You might say, “I don’t know what I like or what I’m passionate about!” That’s OK. You can figure it out. Start raising your level of awareness and noticing what you like and dislike, as both are keys to unlocking your potential. For example, you might have certain TV shows, magazines, or books you read. They certainly can help you understand your desires. In addition, think about what you do for extended periods of time, where you don’t realize you’ve been doing it for hours, as well as what you would do for free. Many times, these activities will lead you to a life of fulfillment.We suggest listing out your previous positions with the skill sets you’ve acquired, and matching them with what you are most passionate about. Then you can brainstorm positions or ways to feed your desires, while also helping others with your skills and services. Now you can focus on what’s important to help it grow, much like nurturing a budding plant. Should you want to go deeper into this process, reach out below and we can walk you through it. It is an important step to flush out what makes you happy and fulfilled. Now that you’ve done your homework, let’s move on to the 30-side hustles you can create online. These are all quick upstart companies you can launch almost immediately on the side, and easily migrate to become your sole source of income someday. However, it will take time and require your commitment to success. We have organized the side-hustles by certain skills/passions from fashion to tech. We suggest going through the list and noting which ones grab you right away. That ping of excitement is a sign of potential! Enough setup, let’s get to the payoff! (BTW: We will be looking for five start-ups that we can help scale and take 10% of customers from looking-to-booking. We are here to help you succeed!) WHAT CAN YOU BEGIN DOING TODAYTO MAKE SOME MONEY? 1. Start an Instagram Business Instagram is the fastest growing social media platform with millions of dollars in purchases happening every day. Instagrammers are posting about their lives, to deliver value, share knowledge and activate followers to make a living. We suggest finding a niche group that has a proven audience base, so that you might be specific with your mission, messaging and the market you are targeting. For Example: Stuart Brazell is a Momtrepreneur leveraging IG for brand deals. 2. YouTube Tutorials YouTube is the second largest search engine, and for good reason. You can find anything you want on Google’s second favorite site. Since you probably aren’t really leaving the house anyway, why not contribute to their growing DIY Library?! Leverage a site like TubeBuddy to identify gaps in content and Patreon to ask followers to donate additional resources to support you. For Example: Paul Cantu revitalizes Air Jordans and turns trash into treasure. 3. Game on Twitch Twitch is the largest streaming platform
Turn Your Passion into Profit: PennState
All posts Turn Your Passion into Profit: PennState We were honored and grateful to empower the future (and current) business leaders of America at our Founder’s alma mater, The Pennsylvania State University, about “How to Turn Your Passion into a Profitable Online Business.” Our Founder, Stephen Seidel, majored in Industrial Engineering at PSU, while also holding various leadership positions for Delta Upsilon Fraternity, IIE, The Disney World College Program, Penn State Dance Marathon, while paying his way through college with a work-study program at The Paul Robeson Cultural Center.Speaking with students and alumni across the globe was a golden opportunity to share our story and help budding entrepreneurs take control of their destiny and live their legacy.WE ARE … PENN STATE!!WATCH NOW! Whether you are laid off, furloughed, or looking for freedom and flexibility, this webinar will help you capitalize on your passion to “Push Play On-Purpose,” while working from anywhere. If you are struggling to find ways to use your passion to make money, please view our previous blog, 30 Side Hustles to Make Money from Home. The Seidel Agency is an award-winning creative and consulting agency, specializing in social, video, and socially conscious campaigns. Recently voted “Top Video Explainer Agency” by Clutch.co and nominated for an “Emerging Business Award”, we specialize in getting start-ups acquired and helping companies build, brand, and boost their businesses.Our 9-Step System to Turn Passion into Profit is both Proven and Tested.It will be available as an EXCLUSIVE COURSE for webinar attendees. You will receive step-by-step video tutorials and 1:1 consulting to help you grow, as well as group training sessions.….. The same strategies that helped (3) clients with 8-Figure Acquisitions. Start-Up (Take Action) Validate Market (Riches in Niches) Make an Offer (Be Irresistible) Build Brand (One of a Kind) Launch Store (One Click Away) Grow Audience (Raving Fans) Drive Traffic (Pay to Play) Boost Sales (Have Some Funnel) Scale Up (Win-Win-Win) For a Limited Time Only: $500 OFF if you PRE-REGISTER for our Last 10 spots, prior to our mid-July launch date. We’ll also throw in the following, valued at 2X the course value: Push Play On-Purpose Facebook Community Accountability Zoom Calls & Follow-ups Mission Possible Playbook to Map our Entire Plan Branding Worksheet Exercises, and more “Stephen and his team did a fantastic job helping me refine my campaign message for an Alumni representative position on Penn State’s Board of Trustees. His thoughtful insight enabled me to deliver a concise and upbeat message that made a positive impact on my campaign. I would highly recommend working with Stephen.”– Brandon Short, PSU Board of Trustees and Former NFL Player Take action to build a life worth living! Your life depends on it … literally. CLICK HERE to SECURE YOUR SPOT. ….The price will be going up, but we want to encourage and reward you for “Pushing Play On YOUR Purpose!” “The Seidel Agency has a finger on the pulse when it comes to impactful social media campaigns, providing targeted insight on the influencers and platforms that best drive results.”– Bret Ingraham, Disney Communications Special Thanks to Lisa Milne for setting up this Webinar that was watched by 100+ PSU Alumni and current students, and for everyone who contributed to this presentation including but not limited to, Brandon Short, Lavar Arrington, Lisa Milne, LionLink, Gina Crosetti, and many more. Weekly newsletterNo spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week. Our Latest Blogs
Mastering Recognition: 4 Steps to Securing Awards
All posts Mastering Recognition: 4 Steps to Securing Awards You are award-winning, whether you’ve received an award or not! Your story matters and deserves recognition, and if you are looking to win a few awards, we’ve outlined our simple four-step process below. “Whether you think you can, or you think you can’t, either way, you’re right.” – Henry Ford With online businesses and social platforms exploding, you need to stand out. One of the best ways to boost your visibility is through award recognition and subsequent social proof. Awards help establish trust and showcase your services to a broader audience. Not to mention they provide the perfect opportunity to amplify your reach even greater, with an accompanying press release. Set yourself up for success by using powerful storytelling. The key to an effective awards strategy lies in building a strong connection to your story and its meaningful results. Pay attention to the details by “crossing your t’s and dotting your i’s” by targeting your audience with a tailored approach to inspire audiences with a lasting impact. STEP ONE: TARGET Know your audience and cater to your strengths. You don’t need to reinvent the wheel, simply know where you’re at and your ideal destination. Dig deeper to fully understand what market you belong in, and which verticals would benefit from your story. For example, we recently submitted a client’s celebrity online commercial campaign that went viral online and chose to target the Web Excellence Awards! STEP TWO: TAILOR Not all awards are created equal. Not that you’ve identified your targets, you will want to customize each entry and determine how to craft powerful submissions for each category. It helps to look at the previous year’s winners and identify what worked well in the past. Uncover new ways to give audiences a sneak peek into the hard work and benefits your campaign provided. For example, behind-the-scenes content is a great way to showcase the level of planning and production that went into a 30-second social spot. STEP THREE: INSPIRE Let your customers be the hero. Judges are looking to connect with a compelling narrative, not a list of accomplishments. Move us emotionally by sharing moving images and videos to connect with on a deeper level. Leverage storytelling to humanize your story and gain ambassadors to support your campaign and its mission. For example, share the biggest obstacles you faced, and how you overcame them to deliver an even greater product or service. STEP FOUR: IMPACT Be the change you want to see. Showcase your impact on your community with qualitative and qualitative analyses. Number matter. Statistics deliver panelists immediate results, while long-term initiatives showcase your innovation. Summarize complex ideas with a simple video testimonial to demonstrate your overall influence. Paint a picture of how you will continue to build and grow going forward. Lastly, don’t forget to proofread! “How you do anything is how you do everything.” – T. Harv Eker Treat the award submission like you would your company. Focus on what you can control, and learn from it while improving your systems, solutions, and strategies going forward. Identify 1-3 awards to maximize your chances of acceptance, while testing different narratives, campaign outcomes, and key content to uncover your highest-yielding results. Now you’re ready to pull out the big guns and shoot for that big industry award you’ve always wanted.Good luck! – Stephen Seidel, CEO & Founder of The Seidel Agency. Our Latest Blogs
Instagram Brings Back the Chronological Feed (Why It Matters in 2022)
All posts Instagram Brings Back the Chronological Feed (Why It Matters in 2022) If you are someone new to Instagram, and you just recently updated your app, perhaps you wonder… What is Instagram’s “Chronological Feed”? When Instagram first debuted in 2010, the home page consisted of a single stream of photos in chronological order.Essentially, this means that posts appeared in the order in which they were posted on your feed. However, things changed and this feature was no longer available. But why is that? Adam Mosseri wrote a blog post titled “Shedding More Light on How Instagram Works” in June 2021, explaining that keeping the feed in chronological order “made it impossible for most people to see everything, let alone all the posts they cared about.” Instagram’s chronological feed update consists of two new sections: ● Following – As the name suggests, the Following feed is for when you want to see the most recent posts from the accounts you follow in chronological order, just like the good old days. To access the Following feed, open the Instagram main page (the house icon at the bottom left corner) and look to the top-left side of the screen. Then, tap on the cursive Instagram logo to reveal a drop-down menu that reads “Following” and “Favorites.” Tap on Following, and watch the chronological magic happen. ● Favorites -The feed is a pared down version of Following because it only shows you posts from accounts you’ve marked as Favorites. You can see it when you tap on “Favorites” from the dropdown, and it includes people you know IRL like your friends and family, as well as your favorite creators, artists, musicians, and more. To start selecting your faves, select “Add Favorites” in the Favorites feed and tap “Add” or “Remove” next to your most beloved accounts. According to Mosseri, your Favorites will also appear higher up in your main feed. Note that you can’t set either of these new tabs as the default feed. Instead, you will have to separately go to Instagram Favorites and Following tabs from the feed switcher at the top-left corner of the app. How to Switch From Default to Chronological Feed You must manually select the Following or Favorites feeds every time you open the app, because they won’t stay as your default option — that’s still the main page (if you’re still running the test, “Home” may still be an option). Tap the drop down button at the upper right corner that says “Home” and you will be able to choose between Following and Favorites If you don’t see the new Following and Favorites options, update your Instagram app to the most recent version.The main feed will still be your default, and it will “continue to be ranked,” which means your algorithm will rearrange and suggest personalized content based on what it thinks you’re most interested in. In addition, Instagram announced in a March 23 blog post that more suggested content will be added to your main page over time. You’d better figure out your Favorites as soon as possible. Is it Marketing-Friendly? While there is currently no advertising in the chronological feeds, there is no certainty that this will not change in the future. Instagram is a revenue-generating business, so if it isn’t showing ads, it isn’t producing money. The default view still includes sponsored content, and if a sufficient number of users move to a non-advertisement view, I wouldn’t be surprised if Instagram included sponsored posts in chronological feeds.Unfortunately, as it is now, this feature is hidden deep within the program. People aren’t likely to stumble across it by accident, and while some vocal users have expressed a desire for a chronological feed, perhaps the majority of users will continue to utilize the usual “Home” timeline with sponsored items. Even if you alter your timeline to chronological, Instagram will move it back to “Home” if my initial testing remains true.This is a subtle improvement for photographers who want to appreciate photography, but it doesn’t change the reality that Instagram is openly shifting to video and retail, and has stated that it is no longer a photo-sharing site. If the Instagram timeline modifications improve your experience, go ahead and embrace them. Weekly newsletterNo spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week. Our Latest Blogs
7 Reasons to Consider Coaching
All posts 7 Reasons to Consider Coaching In summary, UX design is concerned with the overall user experience, including research, analysis, and optimizing the usability of a product. UI design, on the other hand, focuses on the visual and interactive elements of the product, ensuring that it is aesthetically pleasing and easy to use. Both UX and UI design are essential for creating successful and user-friendly digital products, and to achieve a cohesive and delightful user experience. User Experience (UX): UX refers to the overall experience and satisfaction that a user has while interacting with a product, system, or service. It focuses on understanding users’ needs, goals, behaviours, and emotions to create a positive and meaningful experience. Research Define Goals and Objectives User Personas User Journey Mapping Information Architecture Wireframing Weekly newsletterNo spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week. Our Latest Blogs
How To Build a Chatbot Using ManyChat
All posts How To Build a Chatbot Using ManyChat Are your viewers replying during your non-working hours?Or are you out of budget for a Customer Service VA?You definitely need a chatbot.Seems overwhelming at first. But with this tool, you are just like “connecting the dots”.But what is a chat automation funnel? and why you should use it for your practice? What is a Chatbot In simple words, it is a software application that puts up a system for a particular communication platform you use to automatically send messages when your viewers or customers ask or message your channel.For example, some businesses usually set it up to do a list of Frequently Asked Questions. If a subscriber clicks a specific button or keyword, the chatbot will automatically send the answer even if you are away from your computer.Cool isn’t it?This is a way to engage viewers turning them into customers while still sitting pretty sipping your coffee, doing most of the customer service for you. Check out the Chatbot we’ve built for The Seidel Agency’s Digital Marketing and Consulting, complete with freebies and fun templatized offers. But How to do a Simple Chat Automation Flow? There are quite a few Chat Automation software but for this guide, we will use Manychat (because it’s simple & offers a great user experience) Step 1: Go to Manychat.com and click the button “Get Started Free” for a few days of free trial. Step 2: Sign up using a Facebook account allowing Manychat to manage & access your page messages, as well as your Instagram, FB Messenger, Whatsapp, & Telegram Step 3: Go to Settings, then Messenger, then Greeting Text to set up your page greeting text before they subscribe to your channel. Click save. Step 4: Go to Automation then set up Welcome Message after subscribing, and a Default Reply (a reply sent to a subscriber when they message something unrecognizable by the system) Note: Anyone who started to message you on Messenger is called a subscriber. Step 5: Go to the Templates section and choose a ready-made flow depending on your needs so all you have to do is change text or images. There are flows that collect email and phone numbers, collect leads, create reservations and more! Just follow the simple steps already available in the flow template There are flows that collect email and phone numbers, collect leads, create reservations and more! Just follow the easy steps already available in the flow template. For example, in the Collect Emails & Phone Number template, simple instructions are already available in yellow boxes. Step 6: After creating a chat flow from a template, you can set up Keywords so when a subscriber messages you with a particular keyword, they will enter the flow you made. You can also set up as many keywords as you want with the same purpose.You can also use other growth tools aside from Keywords, but if you are a beginner, I recommend you focus first on using Keywords. And that’s it. You can now start generating leads using a smart chatbot! Weekly newsletterNo spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week. Our latest blogs Kentucky’s Top Video & Social Media Agency July 3, 2024 CX Awards Partners with The Seidel Agency July 3, 2024 Mastering Recognition: 4 Steps to Securing Awards February 1, 2024
5 Best Platforms for Client Testimonials
All posts 5 Best Platforms for Client Testimonials What do you do when considering a product or service?You Google it.Which leads you down a series of steps, as you determine if you can trust them. Verify the business by visiting their website Check reviews and testimonials online Visit social media for results Research expertise and credentials Subscribe to emails for upcoming offers Regardless of your industry, prospects usually take the same approach, as you don’t want to be the guinea pig.It’s only natural to want social proof, as we’ve been patterned to react that way, ever since the launch of the internet.The easiest way for providers to deliver social proof is from testimonials, which help support your products and services.As consumers, we depend on our network’s opinion, preferences, & perspectives, and want value from our transactions.Just think about your last purchase, whether Amazon or another site, the odds are that you looked for positive purchasing feedback, and maybe some negative too.Usually there’s always one or two testimonials that push you over the edge towards becoming a customer.Heck, with gas prices rising, it’s even more important now than ever, to make sure you position yourself in the right manner.The Internet amplifies your reach to every corner of the globe. Traditionally with marketing you need a prospect to see your messaging 7+ times. Therefore, it’s very important to have your raving reviews across all sites. Below are the top 5 places we suggest sharing your positive feedback. 1. Social Media Social media is word of mouth marketing, and the primary destination we leverage to grow our client’s businesses. It’s where we build our social referral engine, by capturing and sharing across all sites.Not only do you build a business, yet you can boost your bookings by asking clients to share their feedback on social media, and tag you. Then you don’t need to do any heavy lifting, besides posting consistent content and giving them an easy way to purchase your products or services. Social media makes it easy to reshare, retweet, or repost your customer’s journey from looking to booking.Typically when sharing it depends on your industry, yet for aesthetic medicine the top sites we leverage are Instagram, Facebook, YouTube and TikTok. Posting on Twitter is hards because the posts disappear shortly thereafter.With sites like TikTok and Snapchat it’s very reliant upon video and daily sharings, so it often requires an in-house team or an agency with the ability to regularly visit. Tips: Simply ask for a testimonial. You can either offer a discount in exchange for a shoutout. You can also ask them to join a community by having one specific hashtag.Consider asking for a video testimonial, as this not only helps the client display emotion, but is very easy to repurpose. You can take a video review and turn into an image, quote, and more, while also uploading it to YouTube, to embed across the web. 2. Website Typically our clients are discovered on social, and then the prospect will visit their website. One of the most common locations for testimonials is on the bottom of a website. You have probably seen it on the landing page of a brand which is usually in a carousel-style that offers short yet powerful overviews that give you some credibility. The reason why is because, this is usually the final stop before a web site visitor makes a decision to click to purchase or move along. When Google considers a site, it wants to send them to a page where the visitor spends a long time. By having something for them to read as they scroll down, it tells Google the visito found what they needed. Tips: Ask about the client experience using email, SMS, chat, or in person. It also allows you to choose & highlight your high-profile clients so they show up initially.You might have recurring customers or long-term clients that are also relatives or friends. Why not start asking them? You will be surprised by how willing they will be to support your business and wish you’d done this a lot sooner! 3. Google My Business Google My Business is a free tool that can help you drive local SEO. The best way to leverage this site is by sharing content around your products and services, as well as capturing as many positive client testimonial reviews as possible. Just think about it, if you visit a medical spa online and see two compeitors offering the same services, but one has a few 3 and 4 star reviews, and the other has fifty 5 star reviews, which are you going to choose?Be sure to ask your clients to submit the reviews from at home, as if Google suspects the reviews are coming from your IP address or geotagged location, you run the risk of running into some trouble. Tips: Consider asking for feedback before soliciting a review with a site like Birdeye.com. You’ll want to do your best to only share the 4 and 5 star reviews, as opposed to 3 stars or below.In addition, share this link with customers inside your offices with a QR code, and be sure to reply to any and all reviews that are made. 4. Third-Party Industry Sites You are an expert, and one way to showcase that is by partnering with third-party industry sites to share your great work. Regardless of your industry, the chances are there are sites that can help you get in front of a new set of eyes. It’s up to you to determine which sites make the most sense, yet a client testimonial is a very powerful tool to sway new clients into your offices.For example, most of you are probably familiar with Yelp, which was built on reviews, yet it has become much more popular for restaurants and service providers. It’s a great place to share client testimonials, as target local uses and connects directly to your address. In addition, a site like RealSelf.com allows aesthetic medical
How to Build a Great Work-Life Balance
All posts How to Build a Great Work-Life Balance Our founder, Steve Seidel, recently sat down with Garrett Fahrbach at Awesome Inc, the office where we frequently hold our in-person meetings for The Seidel Agency, to discuss intentionality in the workplace. In today’s fast-paced world, it’s easy to get caught up in the whirlwind of daily tasks and responsibilities. We often find ourselves rushing from one task to the next, with little time to pause and reflect on the present moment. In this hectic state, it’s easy to lose sight of our purpose and the things that truly matter to us. One way to combat this feeling of disconnection is to “push play on purpose.” This phrase, popularized by our Founder, encourages us to take a step back and actively engage in the things that bring us joy and fulfillment both in and outside of work. In a post on their blog, Awesome Inc and Seidel discussed the importance of why you choose a specific career path and how you can motivate yourself to continue to grow. Weekly newsletterNo spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week. Our Latest Blogs
5 Reasons Why You Should Use Google My Business in 2022
All posts 5 Reasons Why You Should Use Google My Business in 2026 Perhaps you devote most of your time and resources to social media marketing. However, by doing so we overlook one of the most important stages, which is improving our search rankings.Regardless of how many social media networks you utilize, Google search is still the preferred method for making critical purchasing decisions. Customers seeking your products and services online will conduct a thorough Google search as one of the first things they do.According to Google, 46 percent of all searches have a local intent, and the primary piece of information requested by local searchers is the location of a business. However, how can you ensure that you appear in their search results with relevant information on multiple devices? Having a Google My Business listing is the simplest and fastest way to appear in the search feed. The ability of Google My Business to integrate search engine results into marketing campaigns is a big benefit for all local businesses. It’s not just another business listing; it’s a powerful tool that gives you the advantages of being found on Google.But what is all the commotion about, and how can your company join in? Let’s see what we can find out! What is Google My Business (GMB), and why it’s a trend? Google My Business is a free local marketing tool that allows business owners and marketers to control how their company appears on Google Search and Maps. It also includes information such as your name, address, phone number, website link, and business hours.Create a Google My Business profile or claim an existing auto-generated profile to acquire your GMB listing. This is an important part of any local SEO plan since it allows clients to access information about your company and leave reviews. As a result, the data must be precise, complete, and optimal. How do businesses take advantage of GMB? GMB is used by millions of brands all over the world to set themselves apart from the competition and get more leads. The platform is used by brands to interact with customers and learn more about them.They can learn about the types of people who are most interested in their business, where they are from, and what interests them. GMB can also be used to assess a company’s overall performance. Why is Google My Business so important for local marketing? Are you still unsure if it’s worthwhile? Here are six compelling reasons to get GMB up and running right immediately. 1. Increase your online visibility. One of the most significant advantages of using a Google My Business listing for marketing is that it increases your company’s online visibility. When you search for a product or service on Google, the top three results are often Google AdWords ads, followed by a map with the Local 3-pack, and finally organic results.Now, what’s the Local 3-pack? It includes the top three local businesses in the searcher’s area. The nicest thing is that visitors arrive at your shop’s front door without having first visited your company’s website. The originally all-inclusive 7-pack has now been reduced to just three local listings, hence the name 3-pack.Many firms have experimented with various SEO techniques to gain entry into this unique area. Most people are unaware, however, that creating a Google My Business listing can dramatically boost your chances of being included on the list. Because Google not only displays people your business on Google Maps, but it also places it before organic search results, having your business appear in the Local 3-pack can help you tap into potential revenue. 2. Provide relevant information to your potential customers. GMB allows you to post information about your company, such as your address, phone number, and hours of operation. It also allows you to share information such as news, updates, announcements, and special deals. These articles appear in Google Search and Maps, allowing you to stay in touch with and update potential customers. However, before you write anything, you should constantly think about what you want to achieve. Do you want to make people aware of a new product or service? Do you want to entice visitors to come to your store? This will allow you to personalize your post based on the aim. Also, make sure your posts include a Call-to-Action, such as Call, Visit, Buy, or Learn More, that encourages potential customers to take action. 3. Respond to potential customers’ questions in real-time. GMB allows you to post information about your company, such as your address, phone number, and hours of operation. It also allows you to share information such as news, updates, announcements, and special deals. These articles appear in Google Search and Maps, allowing you to stay in touch with and update potential customers.However, before you write anything, you should constantly think about what you want to achieve. Do you want to make people aware of a new product or service? Do you want to entice visitors to come to your store? This will allow you to personalize your post based on the aim. Also, make sure your posts include a Call-to-Action, such as Call, Visit, Buy, or Learn More, that encourages potential customers to take action. 3. Respond to potential customers’ questions in real-time. Assume a potential lead comes across your company on a search engine. However, he must place a special order. What method will he use to contact you immediately from the search results? Remember that a company can only prosper if it eliminates many friction points by minimizing the number of steps required to contact them.Google’s messaging tool is now available, allowing you to communicate directly with potential consumers who find your profile on the search result page. You may use this tool to swiftly respond to questions in real-time and assist current and new clients.Google gives you the choice of turning on or off the messaging feature. When you enable it, visitors to your page will see a clickable Message