30 Side Hustles To Make Money at Home

All posts 30 Side Hustles To Make Money at Home How to Profit from Your Potential Start an Instagram Business YouTube Tutorials Game on Twitch Play Music Teach English Online Education and Tutoring Website Testing Trade Stocks Online Make Masks Create an Etsy Shop Sell Fashion Wear on Poshmark Virtual Stylist or Tailor Design and Sell T-Shirts Start a Blog Become a Freelancer Launch a Newsletter Write an E-Book Answer Questions Create an Online Course Sell Stock Photos and Videos Fitness and Personal Training Career Coaching and Business Consulting Invest in Real Estate Remote Car Wash and Detail Gardener or Handyman for Hire Sell items on eBay and Craigslist Rent Your Stuff Become an Amazon Affiliate Network Marketing Start a Charity America’s unemployment rate is now rivaling that of The Great Depression. Like then, Americans find themselves trying to make money during an incredibly stressful time. In 2020, however, we have many more tools, resources, and support systems at our disposal, than a century earlier.Perhaps like you, a growing number of our nation’s workforce finds themselves in one of three situations: Working from home, laid off, or furloughed. And many more are uncertain about the future of their own job. The Seidel Agency is an award-winning creative consulting and marketing agency that started much like you–built from necessity. Our Founder, Stephen Seidel, is a recent father who needed to find a way to provide for his family and to support his personal mission of empowering future generations. He decided to take his skill sets and what he learned in 15+ years of marketing and media, to start his own company…and here we are four years later. Visit The Seidel Agency to see what we’ve been up to, and also what you are capable of. 🙂 You know what they say, ‘When the going gets tough, the tough gets going.” When faced with an unfortunate situation, it’s important to realize that it might actually be the start of something bigger, better and will ultimately give you more personal success and satisfaction. How many times have you said, “I would love to write a book or design clothes, but only if I had the time?!” Despite the stress, it is kind of a gift; You now have the freedom and extra hours away from the office to follow your passion, match it with your skill sets and build your own brand or company from the comfort of your own home.It’s important to take a little time to reflect on where you’ve been, and what you really want going forward and how that can fuel your new venture. Start with WHY. If you haven’t watched Simon Sinek’s TED Talk, CLICK HERE. “What’s your Why?” Sit down and answer these questions honestly. Why do you get up in the morning? Why do you need money? Why were you given the talents you have?Next, take inventory on the following: Work history, skill sets, passions and long-term career aspirations. This exercise is easy for some. But others get exasperated. You might say, “I don’t know what I like or what I’m passionate about!” That’s OK. You can figure it out. Start raising your level of awareness and noticing what you like and dislike, as both are keys to unlocking your potential. For example, you might have certain TV shows, magazines, or books you read. They certainly can help you understand your desires. In addition, think about what you do for extended periods of time, where you don’t realize you’ve been doing it for hours, as well as what you would do for free. Many times, these activities will lead you to a life of fulfillment.We suggest listing out your previous positions with the skill sets you’ve acquired, and matching them with what you are most passionate about. Then you can brainstorm positions or ways to feed your desires, while also helping others with your skills and services. Now you can focus on what’s important to help it grow, much like nurturing a budding plant. Should you want to go deeper into this process, reach out below and we can walk you through it. It is an important step to flush out what makes you happy and fulfilled. Now that you’ve done your homework, let’s move on to the 30-side hustles you can create online. These are all quick upstart companies you can launch almost immediately on the side, and easily migrate to become your sole source of income someday. However, it will take time and require your commitment to success. We have organized the side-hustles by certain skills/passions from fashion to tech. We suggest going through the list and noting which ones grab you right away. That ping of excitement is a sign of potential! Enough setup, let’s get to the payoff! (BTW: We will be looking for five start-ups that we can help scale and take 10% of customers from looking-to-booking. We are here to help you succeed!) WHAT CAN YOU BEGIN DOING TODAYTO MAKE SOME MONEY? 1. Start an Instagram Business Instagram is the fastest growing social media platform with millions of dollars in purchases happening every day. Instagrammers are posting about their lives, to deliver value, share knowledge and activate followers to make a living. We suggest finding a niche group that has a proven audience base, so that you might be specific with your mission, messaging and the market you are targeting. For Example: Stuart Brazell is a Momtrepreneur leveraging IG for brand deals. 2. YouTube Tutorials YouTube is the second largest search engine, and for good reason. You can find anything you want on Google’s second favorite site. Since you probably aren’t really leaving the house anyway, why not contribute to their growing DIY Library?! Leverage a site like TubeBuddy to identify gaps in content and Patreon to ask followers to donate additional resources to support you. For Example: Paul Cantu revitalizes Air Jordans and turns trash into treasure. 3. Game on Twitch Twitch is the largest streaming platform for

Mastering Recognition: 4 Steps to Securing Awards

All posts Mastering Recognition: 4 Steps to Securing Awards You are award-winning, whether you’ve received an award or not! Your story matters and deserves recognition, and if you are looking to win a few awards, we’ve outlined our simple four-step process below.  “Whether you think you can, or you think you can’t, either way, you’re right.” – Henry Ford  With online businesses and social platforms exploding, you need to stand out. One of the best ways to boost your visibility is through award recognition and subsequent social proof. Awards help establish trust and showcase your services to a broader audience. Not to mention they provide the perfect opportunity to amplify your reach even greater, with an accompanying press release.  Set yourself up for success by using powerful storytelling. The key to an effective awards strategy lies in building a strong connection to your story and its meaningful results. Pay attention to the details by “crossing your t’s and dotting your i’s” by targeting your audience with a tailored approach to inspire audiences with a lasting impact.   STEP ONE: TARGET  Know your audience and cater to your strengths. You don’t need to reinvent the wheel, simply know where you’re at and your ideal destination. Dig deeper to fully understand what market you belong in, and which verticals would benefit from your story. For example, we recently submitted a client’s celebrity online commercial campaign that went viral online and chose to target the Web Excellence Awards!  STEP TWO: TAILOR  Not all awards are created equal. Not that you’ve identified your targets, you will want to customize each entry and determine how to craft powerful submissions for each category. It helps to look at the previous year’s winners and identify what worked well in the past. Uncover new ways to give audiences a sneak peek into the hard work and benefits your campaign provided. For example, behind-the-scenes content is a great way to showcase the level of planning and production that went into a 30-second social spot.  STEP THREE: INSPIRE  Let your customers be the hero. Judges are looking to connect with a compelling narrative, not a list of accomplishments. Move us emotionally by sharing moving images and videos to connect with on a deeper level. Leverage storytelling to humanize your story and gain ambassadors to support your campaign and its mission. For example, share the biggest obstacles you faced, and how you overcame them to deliver an even greater product or service.  STEP FOUR: IMPACT  Be the change you want to see. Showcase your impact on your community with qualitative and qualitative analyses. Number matter. Statistics deliver panelists immediate results, while long-term initiatives showcase your innovation. Summarize complex ideas with a simple video testimonial to demonstrate your overall influence. Paint a picture of how you will continue to build and grow going forward. Lastly, don’t forget to proofread!  “How you do anything is how you do everything.”  – T. Harv Eker  Treat the award submission like you would your company. Focus on what you can control, and learn from it while improving your systems, solutions, and strategies going forward. Identify 1-3 awards to maximize your chances of acceptance, while testing different narratives, campaign outcomes, and key content to uncover your highest-yielding results. Now you’re ready to pull out the big guns and shoot for that big industry award you’ve always wanted. Good luck!‍ – Stephen Seidel, CEO & Founder of The Seidel Agency. Weekly newsletterNo spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week. Our Latest Blogs

Instagram Brings Back the Chronological Feed (Why It Matters in 2022)

All posts Instagram Brings Back the Chronological Feed (Why It Matters in 2022) If you are someone new to Instagram, and you just recently updated your app, perhaps you wonder… What is Instagram’s “Chronological Feed”? When Instagram first debuted in 2010, the home page consisted of a single stream of photos in chronological order.Essentially, this means that posts appeared in the order in which they were posted on your feed. However, things changed and this feature was no longer available. But why is that? Adam Mosseri wrote a blog post titled “Shedding More Light on How Instagram Works” in June 2021, explaining that keeping the feed in chronological order “made it impossible for most people to see everything, let alone all the posts they cared about.” Instagram’s chronological feed update consists of two new sections: ● Following – As the name suggests, the Following feed is for when you want to see the most recent posts from the accounts you follow in chronological order, just like the good old days. To access the Following feed, open the Instagram main page (the house icon at the bottom left corner) and look to the top-left side of the screen. Then, tap on the cursive Instagram logo to reveal a drop-down menu that reads “Following” and “Favorites.” Tap on Following, and watch the chronological magic happen. ● Favorites -The feed is a pared down version of Following because it only shows you posts from accounts you’ve marked as Favorites. You can see it when you tap on “Favorites” from the dropdown, and it includes people you know IRL like your friends and family, as well as your favorite creators, artists, musicians, and more. To start selecting your faves, select “Add Favorites” in the Favorites feed and tap “Add” or “Remove” next to your most beloved accounts. According to Mosseri, your Favorites will also appear higher up in your main feed. Note that you can’t set either of these new tabs as the default feed. Instead, you will have to separately go to Instagram Favorites and Following tabs from the feed switcher at the top-left corner of the app. How to Switch From Default to Chronological Feed You must manually select the Following or Favorites feeds every time you open the app, because they won’t stay as your default option — that’s still the main page (if you’re still running the test, “Home” may still be an option). Tap the drop down button at the upper right corner that says “Home” and you will be able to choose between Following and Favorites If you don’t see the new Following and Favorites options, update your Instagram app to the most recent version.The main feed will still be your default, and it will “continue to be ranked,” which means your algorithm will rearrange and suggest personalized content based on what it thinks you’re most interested in. In addition, Instagram announced in a March 23 blog post that more suggested content will be added to your main page over time. You’d better figure out your Favorites as soon as possible. Is it Marketing-Friendly? While there is currently no advertising in the chronological feeds, there is no certainty that this will not change in the future. Instagram is a revenue-generating business, so if it isn’t showing ads, it isn’t producing money. The default view still includes sponsored content, and if a sufficient number of users move to a non-advertisement view, I wouldn’t be surprised if Instagram included sponsored posts in chronological feeds.Unfortunately, as it is now, this feature is hidden deep within the program. People aren’t likely to stumble across it by accident, and while some vocal users have expressed a desire for a chronological feed, perhaps the majority of users will continue to utilize the usual “Home” timeline with sponsored items. Even if you alter your timeline to chronological, Instagram will move it back to “Home” if my initial testing remains true.This is a subtle improvement for photographers who want to appreciate photography, but it doesn’t change the reality that Instagram is openly shifting to video and retail, and has stated that it is no longer a photo-sharing site. If the Instagram timeline modifications improve your experience, go ahead and embrace them.‍ Weekly newsletterNo spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week. Our Latest Blogs

7 Reasons to Consider Coaching

All posts 7 Reasons to Consider Coaching In summary, UX design is concerned with the overall user experience, including research, analysis, and optimizing the usability of a product. UI design, on the other hand, focuses on the visual and interactive elements of the product, ensuring that it is aesthetically pleasing and easy to use.‍Both UX and UI design are essential for creating successful and user-friendly digital products, and to achieve a cohesive and delightful user experience. User Experience (UX): UX refers to the overall experience and satisfaction that a user has while interacting with a product, system, or service. It focuses on understanding users’ needs, goals, behaviours, and emotions to create a positive and meaningful experience. Research Define Goals and Objectives User Personas User Journey Mapping Information Architecture Wireframing ‍ Weekly newsletterNo spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week. Our Latest Blogs

How To Build a Chatbot Using ManyChat

All posts How To Build a Chatbot Using ManyChat Are your viewers replying during your non-working hours?Or are you out of budget for a Customer Service VA?You definitely need a chatbot.Seems overwhelming at first. But with this tool, you are just like “connecting the dots”.But what is a chat automation funnel? and why you should use it for your practice? What is a Chatbot In simple words, it is a software application that puts up a system for a particular communication platform you use to automatically send messages when your viewers or customers ask or message your channel.For example, some businesses usually set it up to do a list of Frequently Asked Questions. If a subscriber clicks a specific button or keyword, the chatbot will automatically send the answer even if you are away from your computer.Cool isn’t it?This is a way to engage viewers turning them into customers while still sitting pretty sipping your coffee, doing most of the customer service for you. Check out the Chatbot we’ve built for The Seidel Agency’s Digital Marketing and Consulting, complete with freebies and fun templatized offers. But How to do a Simple Chat Automation Flow? There are quite a few Chat Automation software but for this guide, we will use Manychat (because it’s simple & offers a great user experience) Step 1: Go to Manychat.com and click the button “Get Started Free” for a few days of free trial. Step 2: Sign up using a Facebook account allowing Manychat to manage & access your page messages, as well as your Instagram, FB Messenger, Whatsapp, & Telegram Step 3: Go to Settings, then Messenger, then Greeting Text to set up your page greeting text before they subscribe to your channel. Click save. Step 4: Go to Automation then set up Welcome Message after subscribing, and a Default Reply (a reply sent to a subscriber when they message something unrecognizable by the system) Note: Anyone who started to message you on Messenger is called a subscriber. Step 5: Go to the Templates section and choose a ready-made flow depending on your needs so all you have to do is change text or images. There are flows that collect email and phone numbers, collect leads, create reservations and more! Just follow the simple steps already available in the flow template There are flows that collect email and phone numbers, collect leads, create reservations and more! Just follow the easy steps already available in the flow template. For example, in the Collect Emails & Phone Number template, simple instructions are already available in yellow boxes. Step 6: After creating a chat flow from a template, you can set up Keywords so when a subscriber messages you with a particular keyword, they will enter the flow you made. You can also set up as many keywords as you want with the same purpose.You can also use other growth tools aside from Keywords, but if you are a beginner,                     I recommend you focus first on using Keywords. And that’s it. You can now start generating leads using a smart chatbot! ‍ Weekly newsletterNo spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week. Our latest blogs Kentucky’s Top Video & Social Media Agency July 3, 2024 CX Awards Partners with The Seidel Agency July 3, 2024 Mastering Recognition: 4 Steps to Securing Awards February 1, 2024

5 Best Platforms for Client Testimonials

All posts 5 Best Platforms for Client Testimonials What do you do when considering a product or service?You Google it.Which leads you down a series of steps, as you determine if you can trust them. Verify the business by visiting their website Check reviews and testimonials online Visit social media for results Research expertise and credentials Subscribe to emails for upcoming offers Regardless of your industry, prospects usually take the same approach, as you don’t want to be the guinea pig.It’s only natural to want social proof, as we’ve been patterned to react that way, ever since the launch of the internet.The easiest way for providers to deliver social proof is from testimonials, which help support your products and services.As consumers, we depend on our network’s opinion, preferences, & perspectives, and want value from our transactions.Just think about your last purchase, whether Amazon or another site, the odds are that you looked for positive purchasing feedback, and maybe some negative too.Usually there’s always one or two testimonials that push you over the edge towards becoming a customer.Heck, with gas prices rising, it’s even more important now than ever, to make sure you position yourself in the right manner.The Internet amplifies your reach to every corner of the globe. Traditionally with marketing you need a prospect to see your messaging 7+ times. Therefore, it’s very important to have your raving reviews across all sites. Below are the top 5 places we suggest sharing your positive feedback.‍ 1. Social Media Social media is word of mouth marketing, and the primary destination we leverage to grow our client’s businesses. It’s where we build our social referral engine, by capturing and sharing across all sites.Not only do you build a business, yet you can boost your bookings by asking clients to share their feedback on social media, and tag you. Then you don’t need to do any heavy lifting, besides posting consistent content and giving them an easy way to purchase your products or services. Social media makes it easy to reshare, retweet, or repost your customer’s journey from looking to booking.Typically when sharing it depends on your industry, yet for aesthetic medicine the top sites we leverage are Instagram, Facebook, YouTube and TikTok. Posting on Twitter is hards because the posts disappear shortly thereafter.With sites like TikTok and Snapchat it’s very reliant upon video and daily sharings, so it often requires an in-house team or an agency with the ability to regularly visit.‍ Tips: Simply ask for a testimonial. You can either offer a discount in exchange for a shoutout. You can also ask them to join a community by having one specific hashtag.Consider asking for a video testimonial, as this not only helps the client display emotion, but is very easy to repurpose. You can take a video review and turn into an image, quote, and more, while also uploading it to YouTube, to embed across the web. 2. Website Typically our clients are discovered on social, and then the prospect will visit their website. One of the most common locations for testimonials is on the bottom of a website. You have probably seen it on the landing page of a brand which is usually in a carousel-style that offers short yet powerful overviews that give you some credibility. The reason why is because, this is usually the final stop before a web site visitor makes a decision to click to purchase or move along. When Google considers a site, it wants to send them to a page where the visitor spends a long time. By having something for them to read as they scroll down, it tells Google the visito found what they needed. Tips: Ask about the client experience using email, SMS, chat, or in person. It also allows you to choose & highlight your high-profile clients so they show up initially.You might have recurring customers or long-term clients that are also relatives or friends. Why not start asking them? You will be surprised by how willing they will be to support your business and wish you’d done this a lot sooner!‍ 3. Google My Business Google My Business is a free tool that can help you drive local SEO. The best way to leverage this site is by sharing content around your products and services, as well as capturing as many positive client testimonial reviews as possible. Just think about it, if you visit a medical spa online and see two compeitors offering the same services, but one has a few 3 and 4 star reviews, and the other has fifty 5 star reviews, which are you going to choose?Be sure to ask your clients to submit the reviews from at home, as if Google suspects the reviews are coming from your IP address or geotagged location, you run the risk of running into some trouble. Tips: Consider asking for feedback before soliciting a review with a site like Birdeye.com. You’ll want to do your best to only share the 4 and 5 star reviews, as opposed to 3 stars or below.In addition, share this link with customers inside your offices with a QR code, and be sure to reply to any and all reviews that are made.‍ 4. Third-Party Industry Sites You are an expert, and one way to showcase that is by partnering with third-party industry sites to share your great work. Regardless of your industry, the chances are there are sites that can help you get in front of a new set of eyes. It’s up to you to determine which sites make the most sense, yet a client testimonial is a very powerful tool to sway new clients into your offices.For example, most of you are probably familiar with Yelp, which was built on reviews, yet it has become much more popular for restaurants and service providers. It’s a great place to share client testimonials, as target local uses and connects directly to your address. In addition, a site like RealSelf.com allows aesthetic medical

How to Build a Great Work-Life Balance

All posts How to Build a Great Work-Life Balance Our founder, Steve Seidel, recently sat down with Garrett Fahrbach at Awesome Inc, the office where we frequently hold our in-person meetings for The Seidel Agency, to discuss intentionality in the workplace. In today’s fast-paced world, it’s easy to get caught up in the whirlwind of daily tasks and responsibilities. We often find ourselves rushing from one task to the next, with little time to pause and reflect on the present moment. In this hectic state, it’s easy to lose sight of our purpose and the things that truly matter to us. One way to combat this feeling of disconnection is to “push play on purpose.” This phrase, popularized by our Founder, encourages us to take a step back and actively engage in the things that bring us joy and fulfillment both in and outside of work. In a post on their blog, Awesome Inc and Seidel discussed the importance of why you choose a specific career path and how you can motivate yourself to continue to grow. Weekly newsletterNo spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week. Our Latest Blogs

5 Reasons Why You Should Use Google My Business in 2022

All posts 5 Reasons Why You Should Use Google My Business in 2022 Perhaps you devote most of your time and resources to social media marketing. However, by doing so we overlook one of the most important stages, which is improving our search rankings.Regardless of how many social media networks you utilize, Google search is still the preferred method for making critical purchasing decisions. Customers seeking your products and services online will conduct a thorough Google search as one of the first things they do.According to Google, 46 percent of all searches have a local intent, and the primary piece of information requested by local searchers is the location of a business. However, how can you ensure that you appear in their search results with relevant information on multiple devices? Having a Google My Business listing is the simplest and fastest way to appear in the search feed. The ability of Google My Business to integrate search engine results into marketing campaigns is a big benefit for all local businesses. It’s not just another business listing; it’s a powerful tool that gives you the advantages of being found on Google.But what is all the commotion about, and how can your company join in? Let’s see what we can find out! What is Google My Business (GMB), and why it’s a trend? Google My Business is a free local marketing tool that allows business owners and marketers to control how their company appears on Google Search and Maps. It also includes information such as your name, address, phone number, website link, and business hours.Create a Google My Business profile or claim an existing auto-generated profile to acquire your GMB listing. This is an important part of any local SEO plan since it allows clients to access information about your company and leave reviews. As a result, the data must be precise, complete, and optimal. How do businesses take advantage of GMB? GMB is used by millions of brands all over the world to set themselves apart from the competition and get more leads. The platform is used by brands to interact with customers and learn more about them.They can learn about the types of people who are most interested in their business, where they are from, and what interests them. GMB can also be used to assess a company’s overall performance. Why is Google My Business so important for local marketing? Are you still unsure if it’s worthwhile? Here are six compelling reasons to get GMB up and running right immediately. 1. Increase your online visibility. One of the most significant advantages of using a Google My Business listing for marketing is that it increases your company’s online visibility. When you search for a product or service on Google, the top three results are often Google AdWords ads, followed by a map with the Local 3-pack, and finally organic results.Now, what’s the Local 3-pack? It includes the top three local businesses in the searcher’s area. The nicest thing is that visitors arrive at your shop’s front door without having first visited your company’s website. The originally all-inclusive 7-pack has now been reduced to just three local listings, hence the name 3-pack.Many firms have experimented with various SEO techniques to gain entry into this unique area. Most people are unaware, however, that creating a Google My Business listing can dramatically boost your chances of being included on the list. Because Google not only displays people your business on Google Maps, but it also places it before organic search results, having your business appear in the Local 3-pack can help you tap into potential revenue. 2. Provide relevant information to your potential customers. GMB allows you to post information about your company, such as your address, phone number, and hours of operation. It also allows you to share information such as news, updates, announcements, and special deals. These articles appear in Google Search and Maps, allowing you to stay in touch with and update potential customers. However, before you write anything, you should constantly think about what you want to achieve. Do you want to make people aware of a new product or service? Do you want to entice visitors to come to your store? This will allow you to personalize your post based on the aim. Also, make sure your posts include a Call-to-Action, such as Call, Visit, Buy, or Learn More, that encourages potential customers to take action. 3. Respond to potential customers’ questions in real-time. GMB allows you to post information about your company, such as your address, phone number, and hours of operation. It also allows you to share information such as news, updates, announcements, and special deals. These articles appear in Google Search and Maps, allowing you to stay in touch with and update potential customers.However, before you write anything, you should constantly think about what you want to achieve. Do you want to make people aware of a new product or service? Do you want to entice visitors to come to your store? This will allow you to personalize your post based on the aim. Also, make sure your posts include a Call-to-Action, such as Call, Visit, Buy, or Learn More, that encourages potential customers to take action. 3. Respond to potential customers’ questions in real-time. Assume a potential lead comes across your company on a search engine. However, he must place a special order. What method will he use to contact you immediately from the search results? Remember that a company can only prosper if it eliminates many friction points by minimizing the number of steps required to contact them.Google’s messaging tool is now available, allowing you to communicate directly with potential consumers who find your profile on the search result page. You may use this tool to swiftly respond to questions in real-time and assist current and new clients.Google gives you the choice of turning on or off the messaging feature. When you enable it, visitors to your page will see a clickable Message

10 Instagram Reels to Boost Engagement

All posts 10 Instagram Reels to Boost Engagement Instagram Reel #1: Introduce Yourself Although we typically help dermatologists, plastic surgeons and medspas grow their aesthetic medicine practices, these strategies will help any business owner grow their company.We know you’re overworked and understaffed, so we’ve done the heavy lifting to help you move the needle (literally and figuratively) … by using Instagram Reels. Below we’ve highlighted 10 Instagram Reel Ideas to help your followers Know, Like and Trust You and drive them “From Looking to Booking.” 1.    Instagram Reel #1: Introduce Yourself 2.    Instagram Reel #2: Call to Action Video 3.    Instagram Reel #3: Go Behind-The-Scenes 4.    Instagram Reel #4: Before & Afters 5.    Instagram Reel #5: Tips & Tricks 6.    Instagram Reel #6: How-To Tutorials 7.    Instagram Reel #7: Highlight Key Products 8.    Instagram Reel #8: Staff & Community 9.    Instagram Reel #9: FAQs 10.  Instagram Reel #10: Virtual Tour Most videos with watermarks from TikTok and other providers are being neglected by Instagram’s Explore Tab, so we suggest uploading directly to the platform. Instagram is also doubling down on the discovery of Reels in its algorithm, which usually features evergreen content your followers can benefit from at any point in time.So let’s get started, shall we?!Welcome new and returning followers by describing who you are and how you help your patients on Reels.Because Reels appear on the Reels Explore page, you may introduce yourself or share your brand story with thousands of new fans! There are several approaches you can take. Edit prior video clips together, convey your story with text, or speak straight to the camera. Whatever method you choose, be sure to share WHY you love your job and HOW you help your patients. Dr. Lanna Cheuck showcases personality and expertise to start a conversation in the comments. Instagram Reel #2: Call to Action Video With social media being your word of mouth marketing channel, it’s important that patients know just how to easily and quickly Book an Appointment.Speak to an actual person when sharing with followers, and you might even give them a name, such as VIPs – Very Important Patients. Treat them like you would treat a friend and be open, honest and vulnerable. Connect as if they’re a best friend and it’ll show in a simple video when you speak directly to them. Dr. Selene activates her following to take the first step in booking an appointment. Instagram Reel #3: Go Behind-The-Scenes Pull back the curtain and show your followers what’s going on behind the scenes.Your followers are curious about the process of your treatment and procedure — take the time to share this with them. This will help you demonstrate a higher standard of care, by being honest with your expertise and showcasing your approachable bedside manner. Dr. Ben Talei delivers an exclusive sneak peek to address any preliminary concerns. Instagram Reel #4: Before & Afters There’s nothing more compelling than seeing a transformation with amazing results with your own eyes on Reels.Sharing before and after videos is an excellent approach to boost engagement. They’re not only intriguing, but they’re also enjoyable to watch – the perfect recipe for a Reel. Don’t forget to cover up the nipples and buttocks and get creative too! For Example, you might want to have a patient hold a picture up of their before on their phone, while they rave about their amazing results live in your office.There’s nothing more compelling than seeing a transformation with amazing results with your own eyes on Reels.Sharing before and after videos is an excellent approach to boost engagement. They’re not only intriguing, but they’re also enjoyable to watch – the perfect recipe for a Reel. Don’t forget to cover up the nipples and buttocks and get creative too! For Example, you might want to have a patient hold a picture up of their before on their phone, while they rave about their amazing results live in your office. Dr. Sheila Nazarian demonstrates amazing results to activate new client conversations. Instagram Reel #5: Tips & Tricks Share tips & tricks around your largest organ, skin, to give your followers a reason to keep coming back on Reels.You are trained, licensed and credentialed to deliver your expertise in your field. After all, this is a field of medicine, and sharing your knowledge will go a long way. Give your followers valuable information to help them take care of themselves. Your tips and tricks also don’t have to be complicated. Try offering one simple tip and then asking your audience to leave a comment on what suggestions they’d like to see next. Daily routines, habits and foods are a good start. Dr. Tony Youn educates followers on nutrition tips and tricks for clearer skin complexion. Instagram Reel #6: How-To Tutorials One way to get your Reel in front of more eyes is by sharing Explainer, Tutorials or simple How-To videos to generate user-based questions.It gives your followers a better understanding on how a treatment works. It’s fantastic if you come up with numerous how-to video ideas. Make a list of ideas and utilize them to construct a how-to series. Remember to provide key takeaways in both the video and the caption. Dr. April Harrison informs followers on the efficacy and effectiveness of her technique. Instagram Reel #7: Highlight Key Products Traditionally 20% of services drive 80% of results, so be sure to highlight the products that drive the most business in your Reels.You can make a Reel showing your products whether you have an Instagram Shop or not. If you sell things, use the description to direct visitors to your Instagram Shop or the link in your bio where they may purchase them. It’s important to remember to share the Features first and Benefits second, so you connect your audience with both the story and its impact. Dr. Jason Diamond highlights a branded protocol to get followers to Know, Like and Trust him.

Why Your Brand Color Matters

All posts Why Your Brand Color Matters Every business, company or corporation has a logo to represent them. In the past, logos were mainly used for products and services, yet as of late their usage extend beyond brick and mortar. Whether its social media, signage, or virtual experiences, your logo must quickly and accurately communicate your brand’s messaging to your audience.One of the most important steps in creating your logo, is selecting your color. Color is essential to your branding and marketing because this is your first impression. The psychology of your brand’s colors is very important when building your brand identity. Choosing the right combination of colors is a great way to weave your company culture directly into an experience. Your brand is a living breathing organism and can change over time. However, your color palette will most likely remain the same, which is why it’s important to take your time with your preliminary selection. Read more in this article, ’14 SMEs Explain Their Logo Colors.’ Think about some of the brands or products you often use, and the colors associated with them. For Example: Nike is associated with Red, which correlates with Action and Ignition.When asked about our color design for The Seidel Agency, here’s what our Founder, Steve Seidel had to say about choosing the color blue.Our deep blue color was chosen to represent Loyalty, Honesty, and American Pride as I’m from Philadelphia, PA. Not to mention, we started in the medical arena so blue is a prominent color there, too. Steve Seidel, CEO & Founder ‍ Weekly newsletterNo spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week. Our Latest Blogs