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Thrivful was a remote training company seeking support during the pandemic to build out its branding identity and design. The Seidel Agency was activated to build out an in-depth branding identity complete with mood boards, visual assets, logo designs, and a robust branding guide.
THE CHALLENGE
WOLVES AMONG US NEEDED LISTENERS
Wolves Among Us was a brand new limited podcast series from Cadence13’s parent network Audacy, and they wanted an original series. To do that, they needed research, development, writing, narrating, and production of their podcast in partnership with their post-production team.
THE ACTIVATION
ACTIVATE WOLVES EVERYWHERE
Creating a memorable podcast Leveraging our award-winning team, we captured in-depth interviews, built an extensive audio library, and co-authored the outline and script to develop a story unlike any other.
Launching everywhere: Distributed both across all streaming services and on C13’s site, the podcast was accessible from everywhere across the nation.
Trending online: Consistent promotions across all channels, including podcast publications, social media, and media buys from other shows led to a Top Ten ranking within the first week.
THE IMPACT
TOP TEN APPLE PODCAST
- Growth: Listened and ranked by millions of listeners everywhere with a 4.8 Rating from roughly 2K reviews.
- Awareness: Featured across major publications like Variety, PodSauce, Podtail, and more.
- Visibility: Received recognition from several industry leaders and is currently in consideration for development for TV and film.
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