October 23, 2024

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Reached 225M people with a media value of $500K in 3 months with key placement in top tech and startup publications both in the US and UK.

THE CHALLENGE

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STANDING OUT IN A SATURATED STARTUP ECOSYSTEM

SeedLegals, a leading legal tech platform for startups, sought to boost brand visibility and authority across the US and UK. In a highly competitive startup and tech landscape, the challenge was to secure meaningful media placements that would resonate with both founders and investors—without relying solely on paid channels.

THE ACTIVATION

MULTI-CHANNEL PR STRATEGY TO AMPLIFY BRAND CREDIBILITY

We rolled out a comprehensive PR campaign combining earned, owned, and paid media. Our deliverables included strategic media pitching, coverage in top-tier publications, influencer sourcing, press release copywriting and distribution, podcast bookings, and execution of paid media partnerships. We also managed event procurement and client communications to ensure a consistent brand narrative across all channels.

THE IMPACT

GLOBAL REACH, INDUSTRY BUZZ, AND INFLUENCER MOMENTUM

Over 3 months, SeedLegals reached 225 million people and generated $500K in media value. The campaign secured high-impact placements in leading tech and startup publications across both the US and UK. This exposure not only elevated SeedLegals’ brand presence but also positioned the company as a go-to resource for startup legal solutions, driving inbound interest and strategic partnerships.

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Testimonials

With your superstar PR work, we've been able to scale our Clutch Coffee franchise up to 10 stores, and have also been featured on every major local network ABC, NBC, CBS and WB. The Seidel Agency PR team also hit the hat trick with QSR Magazine in terms of booking for me a Conference Keynote, Top 40 under 40, and multiple features for Clutch Coffee Bar. Without your PR since day one, we wouldn't be where we are today.

Steve and The Seidel Agency is different. They give their heart and soul into every project, are fabulous to work with, and work exceptionally hard to please the client. He is someone you can trust to care about what you want in the product and he strongly believes in doing the right thing every time.

Worked with Steve and the Team on marketing our new restaurant and they got us so much buzz. They know what they are doing and got us all the top bloggers to come in! It's been a pleasure working with them.

Sales have been growing with big increases after publication. Appreciate all the work you're doing.

I highly recommend the Seidel Agency for all of your branding, media, and PR support. Our brand awareness video that he directed for our company helped us raise our visibility and exceed our financial goals. Keep up the incredible leadership, and we remain in gratitude for all you do!

A very big thank you to Steve and Megan for supporting SeedLegals' US launch. The work you've produced for us was outstanding, communication always incredibly fast, detailed and super helpful. We've achieved great coverage across news outlets, blogs and podcasts. And it always felt like working with our extended team rather than an external agency. Thanks a lot for all your incredible work, responsiveness and guidance on navigating the media landscape. We're super happy with the results we've achived together and look forward to collaborating again in the future.

SeedLegals

THE CHALLENGE

THE ACTIVATION

THE IMPACT

Testimonials

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