July 03, 2024
Premiered the first-ever experiential micromarket inside a restaurant, in partnership with Coca-Cola and Zippin, generating $1M in media value with national press coverage and retail awards.
D&B WANTED A BEST-IN-CLASS EXPERIENCE
Dave & Buster’s and their partners wanted to launch its frictionless micromarket in key retail and restaurant communities, by sharing its “Game and Go” experience, where guests can easily grab a snack or drink and go. To do that, they needed a nationwide press release, exclusive media, and coverage, as well as a fully immersive on-site media day to active key audiences.
GAME AND GO IS NON-STOP FUN
Creating best-in-class media library: Leveraging our award-winning media team, we captured engaging content, in-depth interviews, and an extensive media library to share with partners and press to be leveraged across all platforms.
Positioning as a pioneer in the space: Sourcing key interviews within the food and beverage sector, as well as industry publications such as Nation’s Restaurant News, Retail Touchpoints, FSR, Vending Watch, AP News, Benzinga, and more, we pushed the product launch into the technology and retail sectors to garner millions of visitors and its corresponding media value.
Branding beyond the market borders: We invited the press to attend media day to enjoy the entertainment and fun firsthand. Customized assets and media files were delivered to help journalists experience the entire buildout, no matter where they were in the world.
FIRST OF MANY TO COME
Growth: Reached millions of customers across various platforms to generate verifiable interest around their flagship store.
Awareness: Featured countless times as an innovative industry leader in publications such as Nation’s Restaurant News, Retail Touchpoints, and Mediapost.
Visibility: Received multiple award nods for RMI’s “Best Use of Technology”, Modern Retail Award “Most Innovative Retail Model” and the US Customer Experience Awards.
