miraDry

Health and Wellness

July 3, 2024

miraDry is an innovative non-surgical device that addresses hyperhidrosis, while also helping patients smell good and limit their underarm hair. Media and messaging around the rebrand of “miraDry is Confidence,” catapulted device and consumable sales, and industry accolades, leading to its acquisition by Sientra Labs.

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THE CHALLENGE

MIRA DRY NEEDED A REFRESH

miraDry initially came to The Seidel Agency seeking to rebrand its image from that of a purely medical procedure to combat underarm sweat to that of an aesthetic lifestyle choice. To do that we leveraged a 360-degree experiential campaign to build the brand and activate audiences around our celebrity spokesperson events.

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THE ACTIVATION

THE ULTIMATE UNDERARM

Targeting the right platforms with the right messaging: We began by changing the narrative on Facebook. Instead of battling nasty sweat, we targeted busy moms with our new and improved “ultimate underarm”, which removes sweat and odor, as well as some hair and the need to use potentially harmful deodorant.
Dominating the market: To amplify the brand as the best-in-class for aesthetic devices we reached a 98% Worth it Rating on RealSelf, while being recognized for the “Top 10 Aesthetic Companies” by Aesthetic Everything, as well as the “Most Dynamic International Medical Device” by the Healthcare and Pharmaceutical Awards.
Creating a must-see experience: Leveraging Antonio’s critical acclaim among our key demographic, women aged 40 to 60, we built one-of-a-kind events to showcase our treatment. We generated massive interest using Facebook Live and YouTube influencer videos, as well as local and national coverage while selling countless packages to those who attended the event.

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THE IMPACT

MIRADRY IS ACQUIRED BY SIENTRA!

Growth: Sientra acquired miraDry when it bought Miramar Labs and its device miraDry for $20 million in June 2017.
Awareness: miraDry has become the gold standard for ancillary hyperhidrosis for the underarm, as well as the hands and feet off-label.
Visibility: miraDry treatment is the only FDA-cleared treatment that can dramatically reduce underarm sweat and odor by addressing the root cause – not the symptoms.

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Testimonials

With your superstar PR work, we've been able to scale our Clutch Coffee franchise up to 10 stores, and have also been featured on every major local network ABC, NBC, CBS and WB. The Seidel Agency PR team also hit the hat trick with QSR Magazine in terms of booking for me a Conference Keynote, Top 40 under 40, and multiple features for Clutch Coffee Bar. Without your PR since day one, we wouldn't be where we are today.

Steve and The Seidel Agency is different. They give their heart and soul into every project, are fabulous to work with, and work exceptionally hard to please the client. He is someone you can trust to care about what you want in the product and he strongly believes in doing the right thing every time.

Worked with Steve and the Team on marketing our new restaurant and they got us so much buzz. They know what they are doing and got us all the top bloggers to come in! It's been a pleasure working with them.

Sales have been growing with big increases after publication. Appreciate all the work you're doing.

I highly recommend the Seidel Agency for all of your branding, media, and PR support. Our brand awareness video that he directed for our company helped us raise our visibility and exceed our financial goals. Keep up the incredible leadership, and we remain in gratitude for all you do!

miraDry

THE CHALLENGE

THE ACTIVATION

THE IMPACT

Testimonials

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