Case Studies > The Aesthetics Lab

The Aesthetics Lab

August 10, 2026

Delivered medical marketing that took a new aesthetics clinic from opening day to a fully booked practice in months, boosting revenue $100K+ with 65+ five-star reviews.

THE CHALLENGE

BREAKING THROUGH IN A SATURATED AESTHETICS MARKET

The medical aesthetics and wellness space is crowded, where patients choose based on trust, results, and social proof. The Aesthetics Lab was a brand-new holistic health and wellness clinic entering that market with no history and no reviews. The challenge was to fill the calendar fast, build credibility from zero, and establish the clinic as a premier destination rather than just another option.

THE ACTIVATION

LAUNCH ENGINEERED FOR BOOKINGS AND REPUTATION

We built a launch designed to do two things at once: drive appointments and build credibility. That meant positioning the clinic’s holistic approach as a genuine differentiator, activating the channels that put the practice in front of the right local audience, and building a deliberate review-generation system to convert happy patients into public five-star proof. Each booking fueled a reputation flywheel that made each new appointment close faster, while media positioning elevated the brand within the region’s beauty conversation.

THE IMPACT

FULLY BOOKED, HIGHLY RATED, AND PUBLICLY RECOGNIZED

Within months, The Aesthetics LaB went from opening day to a fully booked practice. The clinic secured 65+ five-star reviews, generated over $100K in revenue, and earned recognition from Philadelphia Style as an Innovator in Aesthetics & Beauty, a trifecta of demand, reputation, and prestige that established it as a premier name in its market almost immediately.

Interested in Growing Your Practice?

Check out our PatientFlowSystem.com to see how it works and submit your name.

With your superstar PR work, we've been able to scale our Clutch Coffee franchise up to 10 stores, and have also been featured on every major local network ABC, NBC, CBS and WB. The Seidel Agency PR team also hit the hat trick with QSR Magazine in terms of booking for me a Conference Keynote, Top 40 under 40, and multiple features for Clutch Coffee Bar. Without your PR since day one, we wouldn't be where we are today.

Steve and The Seidel Agency is different. They give their heart and soul into every project, are fabulous to work with, and work exceptionally hard to please the client. He is someone you can trust to care about what you want in the product and he strongly believes in doing the right thing every time.

Worked with Steve and the Team on marketing our new restaurant and they got us so much buzz. They know what they are doing and got us all the top bloggers to come in! It's been a pleasure working with them.

Sales have been growing with big increases after publication. Appreciate all the work you're doing.

I highly recommend the Seidel Agency for all of your branding, media, and PR support. Our brand awareness video that he directed for our company helped us raise our visibility and exceed our financial goals. Keep up the incredible leadership, and we remain in gratitude for all you do!

A very big thank you to Steve and Megan for supporting SeedLegals' US launch. The work you've produced for us was outstanding, communication always incredibly fast, detailed and super helpful. We've achieved great coverage across news outlets, blogs and podcasts. And it always felt like working with our extended team rather than an external agency. Thanks a lot for all your incredible work, responsiveness and guidance on navigating the media landscape. We're super happy with the results we've achived together and look forward to collaborating again in the future.