Launched a complete brand, website, and multi-channel marketing engine for a predictive senior-care technology company, driving 90 tradeshow leads, 80% Instagram follower growth, and a 110% spike in LinkedIn impressions in its first two quarters.
Introducing a new category of care to a cautious market
Foresite pioneered a fall prediction and prevention program built on 20 years of research, using 24/7 gait analysis, sleep and movement monitoring, and an AI care assistant to flag risk before a fall happens. The technology was proven, but the market didn’t know it yet. Senior living operators, caregivers, and families needed to trust a new name with their residents’ safety. Foresite needed a brand, a website, and a sales toolkit that looked as credible as the science behind it, and a steady content engine to build awareness across every channel where decision-makers spend time.
A full launch, from logo to trade show floor
We started with the foundation: a new logo, color system, and brand guidelines, followed by the collateral a sales team needs every day, including business cards, email signatures, a sales one-sheet, and direct-mail post cards. From there we built and optimized foresitehealthcare.com with strategic copywriting and UX/UI designed to educate operators and move them toward a demo.
With the brand in place, we launched Foresite across Facebook, Instagram, LinkedIn, and YouTube with resident spotlights, trending short-form video, and branded end cards that turned every view into a next step. On the event side, we supported three tradeshows end to end with sales sheets, talk tracks, and educational and highlight videos played on-site, and built a partnership program kit that equipped residents to become brand ambassadors.
The launch delivered: 90 leads from three tradeshows, 80% organic follower growth on Instagram, a 110% jump in LinkedIn impressions, and more than 15,000 views across YouTube and Facebook, most of them from people who weren’t following yet. A LinkedIn team spotlight reached a 17.1% engagement rate and a 12.1% click-through rate, well above platform averages, while website visitors averaged 2:50 on site and five or more pages per visit. With that momentum, Foresite moved into its next phase, The Foresite Advantage: SEO and web management, email nurture sequences for prospects and resident partners, and public and media relations to position Foresite as a leading name in senior living.
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