July 3, 2024

Delivered medical marketing that doubled the aesthetic medicine provider network, compounded YoY revenue, and led a 360-degree PR campaign yielding a multi-million-dollar licensing deal.

THE CHALLENGE

CEARNA WANTED TO SCALE

Cearna Aesthetics initially came to The Seidel Agency seeking to grow both its customer base and brand visibility. To do that, Cearna needed to unlock the potential within the aesthetic marketplace both with B2B and B2C consumers, as well as investors.

THE ACTIVATION

A PARADIGM SHIFT

Targeting the right platforms with the right messaging: We started by activating the current providers, by creating a tailored business development program with key media and messaging around the new branding initiative, that bruising mattered, as it does with both surgical and non-surgical treatments.

Skyrocketing each channel: Leveraging KOLs like Dr. Sheila Nazarian, we helped deliver a single-day conversion rate record for B2B, while our DTC media campaigns increased landing page visits by 1700%, at a fraction of their previous spend.

The proof is in the product: We delivered a massive brand boost by sharing Ocumend’s results with patient testimonials, board recommendations, and media within industry coverage such as MedEsthetics, while being nominated for the “Post Surgery Product of the Year.”

THE IMPACT

OCUMEND IS LICENSED BY ALLERGAN

Growth: Licensed and acquired by Allergan to help improve procedural and treatment recovery times everywhere.

Awareness: Cearna has continued to grow and is now helping others with revolutionary homeopathic solutions.

Visibility: Every major provider now has access to Ocumend, as opposed to the early adopters who were doing right by their patients, when we first joined them.

Interested in Growing Your Practice?

Check out our PatientFlowSystem.com to see how it works and submit your name.

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A very big thank you to Steve and Megan for supporting SeedLegals' US launch. The work you've produced for us was outstanding, communication always incredibly fast, detailed and super helpful. We've achieved great coverage across news outlets, blogs and podcasts. And it always felt like working with our extended team rather than an external agency. Thanks a lot for all your incredible work, responsiveness and guidance on navigating the media landscape. We're super happy with the results we've achived together and look forward to collaborating again in the future.