THE CHALLENGE

10+ Franchises Opened I 400+ Influencers I 75+ Media Placements

Clutch Coffee Bar is a customer-centric company that is redefining the drive-thru beverage experience. They’ve scaled their franchise with its community-conscious Clutch Cares give-back programs, grand openings fueled by free company, and its fast-growing loyalty app to rival its competitors.

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CLUTCH NEEDED CUSTOMERS

Clutch Coffee Bar initially came to The Seidel Agency seeking to activate local trendsetters and opinion leaders in the Carolinas with its consumer-friendly drive-through experience, while boosting the brand onto the palette of tastemakers everywhere. To do that, Clutch needed a VIP experience and buzz-worthy opening for each new location, as well as local and national media coverage around their unparalleled fair trade coffee and fearless Founder, Darren Spicer.

THE ACTIVATION

A COMMUNITY-DRIVEN CLUTCH-WORTHY CAMPAIGN

Targeting the right platforms with the right messaging: We started with a multiplatform approach to raise the visibility of Clutch on Instagram and TikTok with micro-influencers to quickly share its mission with 30+ influencers per location. Creating an immersive in-person experience: Leveraging micro-influencers and the personable baristas, we created branded assets, an exclusive VIP activation, and secured interviews on tv, print, and media to serve thousands of cups of coffee with each opening. Leveraging emerging trends to position as a pioneer: Sourcing key interviews within the food and beverage sector, as well as industry publications such as QSR and Restaurant Magazine, Clutch CEO was interviewed, spoke on a panel, and was featured as one of “2024’s Top 40 under 40 Start-ups.” Brand loyalty extending beyond beverages: To amplify the brand beyond drive-thru experiences, we connected with experts everywhere to allow them to taste the brand, feel the vibes, and experience the overall culture that has donated over $80K in charities and proceeds to date.

THE IMPACT

CLUTCH IS PIPING HOT!

Growth: Scaled from 5-10 stores and consistently grew ROI with each location, working with local communities and media to build awareness and loyalty.
Awareness: Featured multiple times as a leading business by top national trade outlets such as QSR, Fast Casual, and MarketScale.
Visibility: Secured organic keynote speaker presentations at major industry events.

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Testimonials

With your superstar PR work, we've been able to scale our Clutch Coffee franchise up to 10 stores, and have also been featured on every major local network ABC, NBC, CBS and WB. The Seidel Agency PR team also hit the hat trick with QSR Magazine in terms of booking for me a Conference Keynote, Top 40 under 40, and multiple features for Clutch Coffee Bar. Without your PR since day one, we wouldn't be where we are today.

Steve and The Seidel Agency is different. They give their heart and soul into every project, are fabulous to work with, and work exceptionally hard to please the client. He is someone you can trust to care about what you want in the product and he strongly believes in doing the right thing every time.

Worked with Steve and the Team on marketing our new restaurant and they got us so much buzz. They know what they are doing and got us all the top bloggers to come in! It's been a pleasure working with them.

Sales have been growing with big increases after publication. Appreciate all the work you're doing.

I highly recommend the Seidel Agency for all of your branding, media, and PR support. Our brand awareness video that he directed for our company helped us raise our visibility and exceed our financial goals. Keep up the incredible leadership, and we remain in gratitude for all you do!

Clutch Coffee Bar

THE CHALLENGE

THE ACTIVATION

THE IMPACT

Testimonials

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