Case Studies > Chili’s x Coca-Cola “3 For Me” with Brian McKnight

Chili's x Coca-Cola “3 For Me” with Brian McKnight

August 13, 2026

Delivered an awards campaign for Chili’s “3 For Me” featuring Grammy-nominated artist Brian McKnight, in partnership with Coca-Cola, winning a CLIO Award and Social Media Marketing Award, earning a Brand Entertainment Awards nomination, and generating $500K in media value.

THE CHALLENGE

Chili’s Wanted Industry Recognition

Chili’s and Coca-Cola had a strong “3 For Me” campaign featuring Brian McKnight, but needed a strategic partner to translate that work into industry recognition. To do that, they needed a compelling awards narrative, a submission strategy across multiple categories, and a plan to convert the process itself into additional media value.

THE ACTIVATION

Building an Award-Winning Narrative

Award strategy and submission: packaged and submitted the campaign for top industry recognition across CLIO, Social Media Marketing, and Brand Entertainment Awards.

Storytelling for judges: crafted the narrative and supporting materials showcasing Brian McKnight’s celebrity partnership and its cultural relevance.

Media value amplification: leveraged the awards process itself to generate additional press coverage and media value.

THE IMPACT

A Campaign Worth Celebrating

Awards: won a CLIO Award and a Social Media Marketing Award, plus a Brand Entertainment Awards nomination, 4+ award wins/nods total.

Media Value: generated $500K in media value from the campaign and its awards submission and placement

Recognition: named for Best Celebrity Activation, cementing “3 For Me” as a standout in QSR celebrity marketing.

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Chili's x Coca-Cola “3 For Me” with Brian McKnight

THE CHALLENGE

THE ACTIVATION

THE IMPACT

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