October 30, 2024

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Launched “Beat School by Mr. J” to get Virgin Music Group rapper and educator Jason Harris seen on Fox, NBC, Coke Studio, Hotel Cafe and across the nation with educational & hip-hop coverage.

THE CHALLENGE

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ELEVATING JASON HARRIS AS A HIP-HOP EDUCATOR

Our challenge was to position Jason Harris, Virgin Music Group rapper and educator, as a national leader in hip-hop-driven education. To achieve this, our agency needed to cut through the noise in both the entertainment and educational spaces, making Harris’s message resonate with a wide audience—from students to educators to mainstream media.

THE ACTIVATION

NATIONAL SPOTLIGHT FOR “BEAT SCHOOL BY MR. J”

Our award-winning PR strategy launched “Beat School by Mr. J” with targeted media placements on Fox, NBC, and Coke Studio, and live performances at venues like Hotel Cafe. By leveraging our media relationships and developing an engaging cross-channel campaign, we made Harris a recognizable figure, capturing both educational and hip-hop audiences across the nation.

THE IMPACT

ESTABLISHING JASON HARRIS AS A CULTURAL ICON IN EDUCATION

Through strategic PR, we transformed Jason Harris into a powerful voice in education, using hip-hop as a bridge to inspire and engage. Our efforts turned “Beat School” into a cultural movement, and Harris’s story now resonates nationwide, empowering students and educators alike and positioning him as a visionary in educational reform.

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Testimonials

With your superstar PR work, we've been able to scale our Clutch Coffee franchise up to 10 stores, and have also been featured on every major local network ABC, NBC, CBS and WB. The Seidel Agency PR team also hit the hat trick with QSR Magazine in terms of booking for me a Conference Keynote, Top 40 under 40, and multiple features for Clutch Coffee Bar. Without your PR since day one, we wouldn't be where we are today.

Steve and The Seidel Agency is different. They give their heart and soul into every project, are fabulous to work with, and work exceptionally hard to please the client. He is someone you can trust to care about what you want in the product and he strongly believes in doing the right thing every time.

Worked with Steve and the Team on marketing our new restaurant and they got us so much buzz. They know what they are doing and got us all the top bloggers to come in! It's been a pleasure working with them.

Sales have been growing with big increases after publication. Appreciate all the work you're doing.

I highly recommend the Seidel Agency for all of your branding, media, and PR support. Our brand awareness video that he directed for our company helped us raise our visibility and exceed our financial goals. Keep up the incredible leadership, and we remain in gratitude for all you do!

Jason Harris

THE CHALLENGE

THE ACTIVATION

THE IMPACT

Testimonials

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