Launched Grammy contender Jason D. Harris and Mind of the Noise Records as a premiere Coke Studio artist, with national placements on The Source, NBC, and Fox.
Jason D. Harris wanted to become a household name
Jason D. Harris and “Mind of the Noise Records” wanted to find bigger stages and venues to share their mission to give back and make an impact. To do that, they needed nationwide press and publicity, a local launch around “Beat School with Mr. J”, exclusive coverage in both his hometown of St. Louis, as well as his current home, Los Angeles to activate audiences.
Secure brand sponsorship with Coke
Creating an unstoppable brand: Leveraging our award-winning media team, we captured engaging content and developed a campaign around “Beat School with Mr. J” to buy a hat and donate a class to those who couldn’t afford it. In addition, we retraced his roots to showcase his amazing work back in his hometown of “The Lou” on NBC and FOX. Positioning Jason D. Harris and “Mind of the Noise Records” as what’s next in Hip-Hop Humanitarian efforts: Sourcing key editorials with the music, social consciousness, and educational music sector, such as The Source, All Hip Hop, The California Gazette, and KCAI, we launched the momentum of “Mind of the Noise Records” into the hemisphere of Coke Studio at LA Live. Securing “Mind of the Noise Records” and Jason as a premier Coke artist, the brand recognition began to flourish. In addition, Jason’s Beat School classes have built their own curriculum, allowing him to work with The Boys and Girls Club, Village Nation, LA Unified School District, and More.
Hip-Hop for Good
Growth: Reached millions of new followers on Spotify to share both Jason D. Harris and emerging artist Nat Stephens under the “Mind of the Noise” record label.
Awareness: Featured across countless publications, while also helping thousands of local children with “Beat School with Mr. J” by teaching them the value of music, as the Hip-Hop version of “The School of Rock”.
Visibility: Entered into the LA community as part of Coke Studio, while being recognized as a Grammy contender for his producing work.
