Dave and Buster’s

Dave and Buster's

Entertainment

July 3, 2024

130+ Pickups & Placements I 50+ Media Files I 3 Award Nominations

Dave & Buster’s unveiled the First Ever MicroMarket inside a Full-Service Restaurant and Entertainment location. Their exclusive partnership with Coca-Cola revolutionized the retail experience with its frictionless checkout process using Zippin technology, leading to award recognition for its innovation.

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THE CHALLENGE

D&B WANTED A BEST-IN-CLASS EXPERIENCE

Dave & Buster’s and their partners wanted to launch its frictionless micromarket in key retail and restaurant communities, by sharing its “Game and Go” experience, where guests can easily grab a snack or drink and go. To do that, they needed a nationwide press release, exclusive media, and coverage, as well as a fully immersive on-site media day to active key audiences.

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THE ACTIVATION

GAME AND GO IS NON-STOP FUN

Creating best-in-class media library: Leveraging our award-winning media team, we captured engaging content, in-depth interviews, and an extensive media library to share with partners and press to be leveraged across all platforms.

Positioning as a pioneer in the space: Sourcing key interviews within the food and beverage sector, as well as industry publications such as Nation’s Restaurant News, Retail Touchpoints, FSR, Vending Watch, AP News, Benzinga, and more, we pushed the product launch into the technology and retail sectors to garner millions of visitors and its corresponding media value.

Branding beyond the market borders: We invited the press to attend media day to enjoy the entertainment and fun firsthand. Customized assets and media files were delivered to help journalists experience the entire buildout, no matter where they were in the world.

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THE IMPACT

FIRST OF MANY TO COME

Growth: Reached millions of customers across various platforms to generate verifiable interest around their flagship store.
Awareness: Featured countless times as an innovative industry leader in publications such as Nation’s Restaurant News, Retail Touchpoints, and Mediapost.
Visibility: Received multiple award nods for RMI’s “Best Use of Technology”, Modern Retail Award “Most Innovative Retail Model” and the US Customer Experience Awards.

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Testimonials

With your superstar PR work, we've been able to scale our Clutch Coffee franchise up to 10 stores, and have also been featured on every major local network ABC, NBC, CBS and WB. The Seidel Agency PR team also hit the hat trick with QSR Magazine in terms of booking for me a Conference Keynote, Top 40 under 40, and multiple features for Clutch Coffee Bar. Without your PR since day one, we wouldn't be where we are today.

Steve and The Seidel Agency is different. They give their heart and soul into every project, are fabulous to work with, and work exceptionally hard to please the client. He is someone you can trust to care about what you want in the product and he strongly believes in doing the right thing every time.

Worked with Steve and the Team on marketing our new restaurant and they got us so much buzz. They know what they are doing and got us all the top bloggers to come in! It's been a pleasure working with them.

Sales have been growing with big increases after publication. Appreciate all the work you're doing.

I highly recommend the Seidel Agency for all of your branding, media, and PR support. Our brand awareness video that he directed for our company helped us raise our visibility and exceed our financial goals. Keep up the incredible leadership, and we remain in gratitude for all you do!

Dave and Buster's

THE CHALLENGE

THE ACTIVATION

THE IMPACT

Testimonials

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