Cearna Aesthetics

Health & Wellness

July 3, 2024

8-Figure Acqusition I 200+ Practice Owners I 25+ Media Placements

Cearna Aesthetics and its flagship product, Ocumend, revolutionized the aesthetic market by offering a homeopathic solution for bruising by decreasing recovery times by 50%. They received award recognition, and industry coverage and were acquired by one of the largest pharmaceutical companies in the world, Allergan.

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THE CHALLENGE

CEARNA WANTED TO SCALE

Cearna Aesthetics initially came to The Seidel Agency seeking to grow both its customer base and brand visibility. To do that, Cearna needed to unlock the potential within the aesthetic marketplace both with B2B and B2C consumers, as well as investors.

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THE ACTIVATION

A PARADIGM SHIFT

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Targeting the right platforms with the right messaging: We started by activating the current providers, by creating a tailored business development program with key media and messaging around the new branding initiative, that bruising mattered, as it does with both surgical and non-surgical treatments.

Skyrocketing each channel: Leveraging KOLs like Dr. Sheila Nazarian, we helped deliver a single-day conversion rate record for B2B, while our DTC media campaigns increased landing page visits by 1700%, at a fraction of their previous spend.

The proof is in the product: We delivered a massive brand boost by sharing Ocumend’s results with patient testimonials, board recommendations, and media within industry coverage such as MedEsthetics, while being nominated for the “Post Surgery Product of the Year.”

THE IMPACT

OCUMEND IS LICENSED BY ALLERGAN

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Growth: Licensed and acquired by Allergan to help improve procedural and treatment recovery times everywhere.
Awareness: Cearna has continued to grow and is now helping others with revolutionary homeopathic solutions.
Visibility: Every major provider now has access to Ocumend, as opposed to the early adopters who were doing right by their patients, when we first joined them.

Testimonials

With your superstar PR work, we've been able to scale our Clutch Coffee franchise up to 10 stores, and have also been featured on every major local network ABC, NBC, CBS and WB. The Seidel Agency PR team also hit the hat trick with QSR Magazine in terms of booking for me a Conference Keynote, Top 40 under 40, and multiple features for Clutch Coffee Bar. Without your PR since day one, we wouldn't be where we are today.

Steve and The Seidel Agency is different. They give their heart and soul into every project, are fabulous to work with, and work exceptionally hard to please the client. He is someone you can trust to care about what you want in the product and he strongly believes in doing the right thing every time.

Worked with Steve and the Team on marketing our new restaurant and they got us so much buzz. They know what they are doing and got us all the top bloggers to come in! It's been a pleasure working with them.

Sales have been growing with big increases after publication. Appreciate all the work you're doing.

I highly recommend the Seidel Agency for all of your branding, media, and PR support. Our brand awareness video that he directed for our company helped us raise our visibility and exceed our financial goals. Keep up the incredible leadership, and we remain in gratitude for all you do!

Cearna Aesthetics

THE CHALLENGE

THE ACTIVATION

THE IMPACT

Testimonials

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