Executed a medical marketing growth plan that boosted new business 30% YoY and earned Top Home Care Agency in Bucks County, then launched a sister brand cutting readmissions 85%+.
GROWING A HOME CARE BRAND IN A CROWDED, TRUST-DRIVEN MARKET
Home care is one of the most personal, high-trust decisions a family makes, and one of the most competitive local categories to win. Living Care Home Services needed more than ads; it needed a complete, modern funnel: a brand and website that earned trust on first impression, and a coordinated
media engine to consistently attract, nurture, and convert new families. The goal was measurable, sustained new business growth, not a one time spike.
A COMPLETE 360° FUNNEL, BUILT END TO END
We rebuilt the foundation first, redesigning the brand identity and website into a credible, conversion-ready home. From there, we engineered a full funnel media program spanning earned media (PR and local recognition), owned media (website, content, and CRM nurture), and paid media (search and social), each channel feeding the next so no lead fell through the cracks. Prospects who discovered Living Care through paid or earned channels landed on a stronger site, entered structured nurture sequences, and converted into inquiries and clients through a system designed to compound over time.
The funnel delivered: Living Care Home Services grew new business 30% year-over-year and was voted Top Home Health Care Agency in Bucks County. The momentum created room to expand, so we launched sister company Prestige Post-Op Care, a concierge nursing service for patients recovering from surgery, built to reduce hospital readmissions by over 85%. Together, the two brands turned a single agency into a growing family of care services, each reinforcing the other’s reputation and reach.
Check out our PatientFlowSystem.com to see how it works and submit your name.