Designed brand identity and environmental branding for the Liberty Elementary Hawks, giving the school its own recognizable presence.
AUTONOMY WITHIN THE SYSTEM
As one of Lexington’s Spanish immersion schools, Liberty Elementary School (LES) needed its own identity, a distinct, memorable brand that students, families, and staff could rally behind and recognize instantly. The challenge was to establish that autonomy without breaking from the Fayette County Public Schools (FCPS) system it belongs to: a look that stands on its own, yet still reads as unmistakably part of the district.
FROM MARK TO ENVIRONMENT
We built the Liberty Hawks logo as the anchor of the school’s identity, then extended it into the physical space through custom wall wraps and displays throughout the building. Every application reinforced one consistent look, mark, school colors, and typography working together across hallways and common areas, so the brand feels intentional the moment you walk in, gives LES a presence entirely its own, and still sits naturally alongside the broader FCPS system rather than competing with it.
A COHESIVE IDENTITY STUDENTS WALK INTO EVERY DAY
The result is a clean, confident brand that gives LES a strong sense of place, pride, and autonomy. Students and families experience a consistent visual environment from the front door onward; the school gained a flexible Hawks identity it can carry across signage, apparel, and communications, and FCPS retained brand consistency across its schools, proof that focused, thoughtful brand work can give an institution an outsized sense of identity within a larger system.
