Case Studies > Quicksix

QuickSix by Coca-Cola & Six Flags

Food and Beverage

September 17, 2024

200+ Pickups & 20+ Placements I GOLD Award for Best Digital CX I National Media CoverageSix Flags Magic Mountain, in partnership with Coca-Cola, unveiled the first-ever automated Quick Six micro-market powered by Amazon’s Just Walk Out technology. This state-of-the-art innovation transformed the guest experience by eliminating checkout lines, boosting convenience, and earning national recognition for reimagining retail inside theme parks.

THE CHALLENGE

SIX FLAGS WANTED TO REDEFINE THE GUEST EXPERIENCE

Six Flags, Coca-Cola, and Amazon set out to showcase the future of frictionless shopping in one of the busiest entertainment destinations in the country. Their goal: launch a cashierless store that let guests grab snacks and drinks without the hassle of checkout, while highlighting the partnership as an industry first. To succeed, they needed bold press outreach, compelling media content, and a PR strategy that positioned the launch as a category-shifting moment

THE ACTIVATION

QUICK SIX. FAST, FUN, AND FRICTIONLESS.

Building a media moment: Partnering with ent! media and leveraging The Seidel Agency’s award-winning team, we produced a hero video campaign, engaging social content, and an extensive media library showcasing the technology in action.
Driving national press: Through a crafted press release and targeted outreach, we secured exclusive interviews and coverage across top outlets, including the U.S. Chamber of Commerce, AP News, Benzinga, and more—expanding the story beyond entertainment into retail and technology sectors.
Social-first storytelling: Six Flags’ platforms lit up with behind-the-scenes videos, interactive stories, and shareable clips highlighting the seamless shopping experience—earning high engagement across Instagram, TikTok, and Twitter.

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THE IMPACT

AN AWARD-WINNING LAUNCH

Growth: Amplified Coca-Cola and Six Flags’ collaboration with 200+ pickups and 20+ placements, generating millions of impressions.
Visibility: Positioned as an innovation leader across entertainment, retail, and technology media.
Recognition: Earned the GOLD Award for Best Digital CX at the 2024 U.S. Customer Experience Awards.

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