October 30, 2024

Premiered biological skincare launch across commercial and medical industries with exclusive events such as NFL Ladies Playbook, Blushington Night Out, and New Beauty Product Feature

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THE CHALLENGE

BRINGING BIOLOGICAL SKINCARE TO A COMPETITIVE MARKET

The challenge was to position Carmell Cosmetics as an industry leader in the biological skincare realm, setting it apart from established brands in both commercial and medical fields. With new technologies and unique ingredients, the objective was to create a buzz that conveyed the product’s transformative potential to diverse audiences. This required strategic planning to generate excitement, awareness, and credibility for a brand-new skincare innovation.

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THE ACTIVATION

EXCLUSIVE, TARGETED EVENTS TO SPARK CONVERSATION

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To launch Carmell Cosmetics with a memorable impact, we curated a series of exclusive, high-profile events designed to reach targeted audiences in lifestyle, sports, and beauty. From NFL Ladies Playbook—a unique entry into the sports and fitness arena—to Blushington Night Out, appealing to beauty enthusiasts, and a New Beauty Product Feature to capture media attention, each event was crafted to showcase Carmell’s breakthrough biological skincare solutions. The activations were designed to engage guests in experiential brand storytelling, live product demos, and intimate interactions with industry experts.

THE IMPACT

SETTING THE STAGE FOR SUCCESS AND INDUSTRY RECOGNITION

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The carefully orchestrated launch generated widespread industry recognition and engagement, positioning Carmell Cosmetics as a breakthrough player in skincare. Our events garnered attention from influential beauty editors, top-tier dermatologists, and high-profile lifestyle personalities. As a result, Carmell Cosmetics quickly built a strong, loyal following across sectors, setting the foundation for sustained growth and achieving prestigious placements in leading beauty publications and digital platforms.

Testimonials

With your superstar PR work, we've been able to scale our Clutch Coffee franchise up to 10 stores, and have also been featured on every major local network ABC, NBC, CBS and WB. The Seidel Agency PR team also hit the hat trick with QSR Magazine in terms of booking for me a Conference Keynote, Top 40 under 40, and multiple features for Clutch Coffee Bar. Without your PR since day one, we wouldn't be where we are today.

Steve and The Seidel Agency is different. They give their heart and soul into every project, are fabulous to work with, and work exceptionally hard to please the client. He is someone you can trust to care about what you want in the product and he strongly believes in doing the right thing every time.

Worked with Steve and the Team on marketing our new restaurant and they got us so much buzz. They know what they are doing and got us all the top bloggers to come in! It's been a pleasure working with them.

Sales have been growing with big increases after publication. Appreciate all the work you're doing.

I highly recommend the Seidel Agency for all of your branding, media, and PR support. Our brand awareness video that he directed for our company helped us raise our visibility and exceed our financial goals. Keep up the incredible leadership, and we remain in gratitude for all you do!

Carmell Cosmetics

THE CHALLENGE

THE ACTIVATION

THE IMPACT

Testimonials

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