Although we typically help dermatologists, plastic surgeons and medspas grow their aesthetic medicine practices, these strategies will help any business owner grow their company.
We know you’re overworked and understaffed, so we’ve done the heavy lifting to help you move the needle (literally and figuratively) … by using Instagram Reels.
Most videos with watermarks from TikTok and other providers are being neglected by Instagram’s Explore Tab, so we suggest uploading directly to the platform. Instagram is also doubling down on the discovery of Reels in its algorithm, which usually features evergreen content your followers can benefit from at any point in time.
So let’s get started, shall we?!
Welcome new and returning followers by describing who you are and how you help your patients on Reels.
Because Reels appear on the Reels Explore page, you may introduce yourself or share your brand story with thousands of new fans! There are several approaches you can take. Edit prior video clips together, convey your story with text, or speak straight to the camera. Whatever method you choose, be sure to share WHY you love your job and HOW you help your patients.
With social media being your word of mouth marketing channel, it’s important that patients know just how to easily and quickly Book an Appointment.
Speak to an actual person when sharing with followers, and you might even give them a name, such as VIPs – Very Important Patients. Treat them like you would treat a friend and be open, honest and vulnerable. Connect as if they’re a best friend and it’ll show in a simple video when you speak directly to them.
Pull back the curtain and show your followers what’s going on behind the scenes.
Your followers are curious about the process of your treatment and procedure — take the time to share this with them. This will help you demonstrate a higher standard of care, by being honest with your expertise and showcasing your approachable bedside manner.
There’s nothing more compelling than seeing a transformation with amazing results with your own eyes on Reels.
Sharing before and after videos is an excellent approach to boost engagement. They’re not only intriguing, but they’re also enjoyable to watch – the perfect recipe for a Reel. Don’t forget to cover up the nipples and buttocks and get creative too! For Example, you might want to have a patient hold a picture up of their before on their phone, while they rave about their amazing results live in your office.
There’s nothing more compelling than seeing a transformation with amazing results with your own eyes on Reels.
Sharing before and after videos is an excellent approach to boost engagement. They’re not only intriguing, but they’re also enjoyable to watch – the perfect recipe for a Reel. Don’t forget to cover up the nipples and buttocks and get creative too! For Example, you might want to have a patient hold a picture up of their before on their phone, while they rave about their amazing results live in your office.
Share tips & tricks around your largest organ, skin, to give your followers a reason to keep coming back on Reels.
You are trained, licensed and credentialed to deliver your expertise in your field. After all, this is a field of medicine, and sharing your knowledge will go a long way. Give your followers valuable information to help them take care of themselves. Your tips and tricks also don’t have to be complicated. Try offering one simple tip and then asking your audience to leave a comment on what suggestions they’d like to see next. Daily routines, habits and foods are a good start.
One way to get your Reel in front of more eyes is by sharing Explainer, Tutorials or simple How-To videos to generate user-based questions.
It gives your followers a better understanding on how a treatment works. It’s fantastic if you come up with numerous how-to video ideas. Make a list of ideas and utilize them to construct a how-to series. Remember to provide key takeaways in both the video and the caption.
Traditionally 20% of services drive 80% of results, so be sure to highlight the products that drive the most business in your Reels.
You can make a Reel showing your products whether you have an Instagram Shop or not. If you sell things, use the description to direct visitors to your Instagram Shop or the link in your bio where they may purchase them. It’s important to remember to share the Features first and Benefits second, so you connect your audience with both the story and its impact.
Sharing a commitment to giving back is a great way to showcase that you are more than just a service provider, you’re a key part of your community.
Find inspiration from comments, DMs and FAQs on Reels to help patients move one step closer to a consultation.
Answering patient concerns is a key step in the patient conversion process to overcome objections before they enter your practice. Where did you get your credentials? What is your best treatment for a specific condition? Take your most common asked questions and respond in a quick Reel for your followers.
Deliver a virtual experience to welcome new patients in advance on Reels.
Much like a behind-the-scenes video, a welcome tour gives followers a chance to experience your office firsthand. Whether you’re showing your signage, front desk, or treatment rooms, it’s important to give a glimpse of what to expect. No one likes surprises, when it comes to business. Feel free to get creative and inject personality and humor along the way too.
These ten video templates should help you hit the ground running and continue to get better as you go with Instagram Reels. Remember to feature your top physician and have a face to your brand and pay attention to your analytics. Do your best to have fun with these, as you know, “If it’s fun, it gets done.”
