In the Interview, Steve shared how he started the agency, how it grew, and how becoming a “Virtual CMO” was key growth component. Going “virtual” later became essential with the pandemic and the fractionalization of the marketplace. He also shared the recommended tools needed to grow your business and some books and resources that helped him along the way.
The idea of building our agency started when Steve worked with his close friend’s company, miraDry, which became the aha! Moment for the inception of the agency. In his early days on marketing miraDry’s social media, Seidel quickly absorbed everything in and around hashtags, algorithms, funnels, and more. He also wrote blogs, created videos, podcasts, and did whatever he could to hone his craft. Of course, not everything worked, but it gave him the confidence to find what did.