Perhaps you devote most of your time and resources to social media marketing. However, by doing so we overlook one of the most important stages, which is improving our search rankings.
Regardless of how many social media networks you utilize, Google search is still the preferred method for making critical purchasing decisions. Customers seeking your products and services online will conduct a thorough Google search as one of the first things they do.
According to Google, 46 percent of all searches have a local intent, and the primary piece of information requested by local searchers is the location of a business. However, how can you ensure that you appear in their search results with relevant information on multiple devices?
The ability of Google My Business to integrate search engine results into marketing campaigns is a big benefit for all local businesses. It’s not just another business listing; it’s a powerful tool that gives you the advantages of being found on Google.
But what is all the commotion about, and how can your company join in? Let’s see what we can find out!
Google My Business is a free local marketing tool that allows business owners and marketers to control how their company appears on Google Search and Maps. It also includes information such as your name, address, phone number, website link, and business hours.
Create a Google My Business profile or claim an existing auto-generated profile to acquire your GMB listing. This is an important part of any local SEO plan since it allows clients to access information about your company and leave reviews. As a result, the data must be precise, complete, and optimal.
GMB is used by millions of brands all over the world to set themselves apart from the competition and get more leads. The platform is used by brands to interact with customers and learn more about them.
They can learn about the types of people who are most interested in their business, where they are from, and what interests them. GMB can also be used to assess a company’s overall performance.
Are you still unsure if it’s worthwhile? Here are six compelling reasons to get GMB up and running right immediately.
One of the most significant advantages of using a Google My Business listing for marketing is that it increases your company’s online visibility. When you search for a product or service on Google, the top three results are often Google AdWords ads, followed by a map with the Local 3-pack, and finally organic results.
Now, what’s the Local 3-pack? It includes the top three local businesses in the searcher’s area. The nicest thing is that visitors arrive at your shop’s front door without having first visited your company’s website. The originally all-inclusive 7-pack has now been reduced to just three local listings, hence the name 3-pack.
Many firms have experimented with various SEO techniques to gain entry into this unique area. Most people are unaware, however, that creating a Google My Business listing can dramatically boost your chances of being included on the list. Because Google not only displays people your business on Google Maps, but it also places it before organic search results, having your business appear in the Local 3-pack can help you tap into potential revenue.
GMB allows you to post information about your company, such as your address, phone number, and hours of operation. It also allows you to share information such as news, updates, announcements, and special deals. These articles appear in Google Search and Maps, allowing you to stay in touch with and update potential customers.
However, before you write anything, you should constantly think about what you want to achieve. Do you want to make people aware of a new product or service? Do you want to entice visitors to come to your store? This will allow you to personalize your post based on the aim. Also, make sure your posts include a Call-to-Action, such as Call, Visit, Buy, or Learn More, that encourages potential customers to take action.
GMB allows you to post information about your company, such as your address, phone number, and hours of operation. It also allows you to share information such as news, updates, announcements, and special deals. These articles appear in Google Search and Maps, allowing you to stay in touch with and update potential customers.
However, before you write anything, you should constantly think about what you want to achieve. Do you want to make people aware of a new product or service? Do you want to entice visitors to come to your store? This will allow you to personalize your post based on the aim. Also, make sure your posts include a Call-to-Action, such as Call, Visit, Buy, or Learn More, that encourages potential customers to take action.
Assume a potential lead comes across your company on a search engine. However, he must place a special order. What method will he use to contact you immediately from the search results? Remember that a company can only prosper if it eliminates many friction points by minimizing the number of steps required to contact them.
Google’s messaging tool is now available, allowing you to communicate directly with potential consumers who find your profile on the search result page. You may use this tool to swiftly respond to questions in real-time and assist current and new clients.
Google gives you the choice of turning on or off the messaging feature. When you enable it, visitors to your page will see a clickable Message icon where they can start a conversation. You’ll be able to reply to messages via SMS or Google’s messaging app. However, don’t ask for or provide sensitive information like credit card numbers or login credentials. Avoid what may appear to be a red flag warning.
When customers are making a purchasing decision, reviews play an important role. Most buyers examine internet reviews to assess a local business’s quality and choose the product with the best ratings.
Google My Business comes in handy in these situations because it allows customers to review and offer feedback on your business. This not only increases your appeal to potential clients but also provides you with honest feedback on what you’re doing well and what you need to work on.
Customers gain trust and confidence as a result of reviews. According to a local consumer poll, 88 percent of people feel online evaluations have the same weight as personal recommendations. Google uses reviews as a ranking element when determining where your business should appear in search results. Online reviews account for 10% of how search engines determine their ranks, according to a Moz survey on local search ranking variables.
You’ll get more reviews and a higher overall rating if you deliver high-quality products or services. This will set you apart from your competitors. Responding to reviews will help you boost your rating even more.
According to Google, firms with a Google My Business page are 70 percent more likely to get local visits from browsing users, resulting in increased traffic and revenue. Customers gain trust as a result of the various verification stages that every business goes through before appearing in local searches.
However, here’s a fast tip. Your website must seize the opportunity by loading rapidly after appearing in local searches. Take efforts to lessen the number of time consumers spends waiting for pages to load if your site is currently taking too long. You don’t want them to quit your site before entering your funnel, letting all of your hard work go to nothing. As a result, optimize your sites to increase lead production fast
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