October 30, 2024

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Launched Grammy contender Jason D. Harris and “Mind of the Noise Records” as a premiere Coke Studio artist, with countless local and national placement on The Source, 24 Hip Hop, NBC, Fox, KCAI and more.

THE CHALLENGE

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Jason D. Harris wanted to become a household name

Jason D. Harris and “Mind of the Noise Records” wanted to find bigger stages and venues to share their mission to give back and make an impact. To do that, they needed nationwide press and publicity, a local launch around “Beat School with Mr. J”, exclusive coverage in both his hometown of St. Louis, as well as his current home, Los Angeles to activate audiences.

THE ACTIVATION

Secure brand sponsorship with Coke

Creating an unstoppable brand: Leveraging our award-winning media team, we captured engaging content and developed a campaign around “Beat School with Mr. J” to buy a hat, and donate a class to those who couldn’t afford it. In addition, we retraced his roots to showcase his amazing work back in his hometown of “The Lou” on NBC and FOX.Positioning Jason D. Harris and “Mind of the Noise Records” as what’s next in Hip-Hop Humanitarian efforts: Sourcing key editorials with the music, social consciousness and educational music sector such as The Source, All Hip Hop, The California Gazette and KCAI we launched the momentum of “Mind of the Noise Records” into the hemisphere of Coke Studio at LA Live.Securing “Mind of the Noise Records” and Jason as a premiere Coke artist the brand recognition began to flourish. In addition, Jason’s Beat School classes have built their own curriculum, allowing him to work with The Boys and Girls Club, Village Nation, LA Unified School District and More.

THE IMPACT

Hip-Hop for Good

Growth: Reached millions of new followers on Spotify to share both Jason D. Harris and emerging artist Nat Stephens under the “Mind of the Noise” record label.
Awareness: Featured across countless publications, while also helping thousands of local children with “Beat School with Mr. J” by teaching them the value of music, as the Hip-Hop version of “The School of Rock”.
Visibility: Entered into the LA community as part of Coke Studio, while being recognized as a Grammy contended for his producing work.

Testimonials

With your superstar PR work, we've been able to scale our Clutch Coffee franchise up to 10 stores, and have also been featured on every major local network ABC, NBC, CBS and WB. The Seidel Agency PR team also hit the hat trick with QSR Magazine in terms of booking for me a Conference Keynote, Top 40 under 40, and multiple features for Clutch Coffee Bar. Without your PR since day one, we wouldn't be where we are today.

Steve and The Seidel Agency is different. They give their heart and soul into every project, are fabulous to work with, and work exceptionally hard to please the client. He is someone you can trust to care about what you want in the product and he strongly believes in doing the right thing every time.

Worked with Steve and the Team on marketing our new restaurant and they got us so much buzz. They know what they are doing and got us all the top bloggers to come in! It's been a pleasure working with them.

Sales have been growing with big increases after publication. Appreciate all the work you're doing.

I highly recommend the Seidel Agency for all of your branding, media, and PR support. Our brand awareness video that he directed for our company helped us raise our visibility and exceed our financial goals. Keep up the incredible leadership, and we remain in gratitude for all you do!

Jason Harris

THE CHALLENGE

THE ACTIVATION

THE IMPACT

Testimonials

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